一、国际市场营销的含义 国际市场营销(International Marketing)通常是指企业跨越国界的经 营与销售活动,是企业为满足其国外客户需 要将产品和服务提供给国外的顾客,以求获 得利润而采取的营销活动

Lesson Thirteen Creating an Effective Business Plan( Abstract: This article (including the following two texts) tells how to prepare a business plan. USually a business plan consists of the following structures: Introductory Elements, Business Description, The Market Development Production, Sales Marketing Management, Financials

Uint I. Basic listening practice 1. Script W: Have you chosen your elective for next semester yet? Are you taking Frenc riting again? M: Yes I am, but it's compulsory for us next semester. So i think I'm gong to do marketing as an elective instead

盈亏平衡分析法应用: 1、企业经营安全分析 2、预测一定销售情况下的利润水平 3、计算企业的目标成本

Lesson twelve Beautiful idea Abstract: The article tells a story about a beautiful idea how L Oreol. the global beauty giant, refocused its marketing machine on black and asian consumers to spur growth

现代观念 1、市场营销观念(The marketing concept) 实现组织诸目标的关键在于正确确定目标市场的需 要和欲望,并且比竞争对手更有效、更有力地地传送目 标市场所期望满足的东西

市场营销渠道(Marketing channel） 是指配合起来生产、分销、消费某一 生产者产品和服务的所有企业或个人

选择和管理营销渠道 1、营销渠道是什么(What is the nature of marketing Channels)? 2、公司在设计、管理、评价和修正其渠道时将面临什么 (What decisions do companies face in designing, managing, evaluating, and modifying their channels)? 3、渠道的动态发展趋势是什么(What trends are taking place in channel dynamics)? 4、如何管理渠道的冲突(How can channel conflict be managed)?

复旦大学管理学院：《营销管理》PPT讲义（英文版）_Chapter 10 Marketing Channels

复旦大学管理学院：《营销管理》PPT讲义（英文版）_Chapter6 Gathering Marketing Information