6.1网络营销概述 6.1.1网络营销基本概念 一、网络营销的定义 网络营销,英文为 Cybermarketing,或 Online marketing是在计算机网 络,特别是Internet技术和电子商务系统出现后所产生的新型营销方式。广义 地说,凡是借助 Internet、计算机通信和数字交互式媒体为主要手段,以整合 营销、直复营销、软营销理论为指导思想,为达到一定营销目标而进行的营销 活动,都可称之为网络营销

Privatization and Self-Regulation as Tropes of Global Media Restructuring There is a power to language itself in affecting media reform around the world. The field of media regulation is filled with examples of strong ideas, encapsulated in words and phrases, that have an enormous impact on legislative transformation, and the export of which seems a characteristic of globalization. Just think of the ideology-laden tropes

(Harvard University and NBER) October 1, 2002 Abstract There are two dierent types of media bias. One bias, which we refer to as ideology, re ects a news outlet's desire to aect reader opinions in a particular direction. The second bias, which we refer to as spin

第一节 美学理论形态的合理走向 • 一、理论性与经验性的交融 • 二、历史性与逻辑性的统一 • 三、稳定性与变异性的结合 第二节 美学发展的新的理论生长点 • 一、生态美学与人类生存环境的美化 • 二、技术美学与科学技术的审美化 • 三、图像美学与消费社会 • 四、新媒体美学与未来艺术 • 五、审美人类学与美学的发展

作为一种执法方式，“钓鱼执法”根源于许多复杂的社会因素，尤其是因出租车管制而加剧的黑车泛滥以及由“取证难”引起的执法难题。上海“9·6事件”和“10·14事件”发生后，不负责任的专家意见、情绪化的媒体舆论以及政府有关方面的应对失误等多方面因素错综交织，把两起普通的“错钓案”放大为网络群体性事件。叫停“钓鱼执法”的直接后果是迫使执法机关陷入“后钓鱼时代”的执法困境，而复活“机会提供型”的“钓鱼执法”、规范“私人执法”、重新界定“非法运营”则是突破困境的法律对策

During the twentieth century, virtually all western democracies saw growing media concentration as a threat to freedom of the press and to democracy. Most adopted laws to support press diversity, whether through competition (antitrust and media specific) laws or subsidy arrangements, often subsidies targeted specifically to support weaker competing

We examine the patterns of media ownership in 97 countries around the world. We find that almost universally the largest media firms are owned by the government or by private families. Government ownership is more pervasive in broadcasting than in the printed media. Government ownership of the media is generally associated with less press freedom, fewer political and economic

Public Law and Legal Theory Abusive Trademark Litigation and the Shrinking Doctrine of Consumer Confusion: Rethinking Trademark Paradigms in the Context of Entertainment Media and Cyberspace By: Kevin J. Greene Harvard Journal of Law and Public Policy, Vol. 27 (forthcoming) This paper can be downloaded without charge from the Social Science Research Network Electronic Paper Collection at:

The central premise of this issue of the WAKE FOREST LAW REVIEW is that popular media1 can influence behavior in ways that implicate the segments of the legal system that impose liability on those who cause harm to others.2 This Article considers another type of influence that can be traced to popular

什么是体育新闻写作? 体育新闻写作是体育报道的基础 。即体育记者将所获得的有关体育 运动的新闻素材按一定要求写成新 闻稿件,以供新闻媒体发表,满足 受众的需求