内蒙古科技大学：《市场营销学》课程教学资源（试卷习题）2013-2014第二学期试卷A（答案）

内蒙古科技大学：《市场营销学》课程教学资源（试卷习题）2013-2014第二学期试卷A（试题）

内蒙古科技大学：《市场营销学》课程教学资源（试卷习题）2012-2013第一学期试卷A（答案）

Objectives a Retailing n Wholesaling a Market logistics

一、单项选择题 1.将“乌鸡白凤丸”译作“Black Cock and White Phoenix Pill”不符合优秀品牌的哪个条件? A.合法性 B.区别性 C.启发性 D.简便性

Objectives The communications Process A Developing Effective Communications a Deciding on the Marketing Communications Mix a Managing and Coordinating Integrated Marketing Communications

What is marketing? To attract and retain customers at a profit (Drucker, 1999) To establish, develop and commercialise long-term customer relationships so that the objectives of the parties involved are met (Gronroos, 1989)

一、单项选择题 1.将“乌鸡白凤丸”译作“Black Cock and White Phoenix Pill”不符合 优秀品牌的哪个条件？ A．合法性 B．区别性 C．启发性 D．简便性

The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers

High Performance Business Set strategies to satisfy key. Stake- holders By improving Processes critical business and Resources aligning a Organization