市场营销学习题一 一、选择题 1.动机是一种上升到一定强度的()。 A.欲望B.需求C.欲求D.目标

市场营销者(Marketer) 市场营销者——是指希望从别人那 里取得资源并愿意以某种有价值的东 西作为交换的人。 A marketer is someone seeking one more prospects who might engage in an exchange of values

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: –Physical Products –Services –Persons –Places

Objectives Work Performed by marketing channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics

上海交通大学：《文化市场营销》教学资源（PPT课件）畅销书是怎样炼成的？How to make a best-seller?

Objectives a Retailing n Wholesaling a Market logistics

一、单项选择题 1.将“乌鸡白凤丸”译作“Black Cock and White Phoenix Pill”不符合优秀品牌的哪个条件? A.合法性 B.区别性 C.启发性 D.简便性

Objectives The communications Process A Developing Effective Communications a Deciding on the Marketing Communications Mix a Managing and Coordinating Integrated Marketing Communications

What is marketing? To attract and retain customers at a profit (Drucker, 1999) To establish, develop and commercialise long-term customer relationships so that the objectives of the parties involved are met (Gronroos, 1989)