Factors influencing consumer behavior Cultural Social Personal Reference Psychological Culture Age groups lifecycle stage

Introduction Nash equilibrium has undoubtedly proved to be the most influential idea in game theory. enabled fundamental breakthroughs in economics and the social sciences. Its development was a major intellectual achievement; what is perhaps more important, it Recent foundational research has emphasized the subtleties in the interpretation of Nash

自然法”这个题目对于所有社 会科学的起源和早期历史都具 有极为重要的意义”,这首先 是因为”自然法哲学家试图建 立一门综合性的社会科学,即试 图创立一种有关社会的综合性 理论,涉及社会的所有方面和所有问题

Content Decline of Roman Empire and the rise of Christianity Saint Augustine: City of God Saint Thomas Aquinas: God and Human Being Conflict between church and king Church and Medieval Feudalism

Key points Roman Empire and Western Civilization Caesar and concept of western civilization Roma and greece Roman civilization: architecture, politic and law achievements Roman law three original elements; Greek philosophy, roman law and hebraic ethics

The Definitions of Pragmatics speaker listener context social interaction functions of language

Key Points Roman Empire and Western Civilization Caesar and concept of western civilization Roma and Greece Roman civilization: architecture, politic and law achievements Roman law three original elements: Greek philosophy, Roman law

Content Decline of Roman Empire and the rise of Christianity Saint Augustine: City of God Saint Thomas Aquinas: God and Human Being Conflict between church and king Church and Medieval Feudalism

Ethos of hellenic time 世界的导师:亚历山大帝国使希腊文明遍及世界 希腊民族实现了自己的文明任务,希腊人变成 了世界的导师 理论与实践的分离:希腊科学中有机融合在一起 的纯理论兴趣和实践兴趣在希腊化时代开始分道 扬镳,实践兴趣更形重要; 伦理学转向:政治生活丧失了城邦时代的力量和 光荣,哲学转向为人生安顿和避难提供个人道德 学说,发生由古典希腊精神向晚期希腊的伦理学 的转折

相对于物质世界的“社会世界”( Social World):关系、权力 存在论( Ontology)、认识论 Epistemology)、方法论( Methodology) 实证主义( Positivism)与解析主义 Interpretion):观察( Observing、解释 ( Explaining)、理解( nderstanding)、与描述 escribing