《新编大学英语》课程教学资源（讲稿）第1册：Unit 2 Psychology in Our Daily Life

Part I Lead-in (Task 1-5) Part II In-Class Reading (Text Structure; Word Study; Sentence Study) Part III After-Class Reading (Passage One; Passage Two)

标题除偏爱使用短小动词外，还常常选用简短、 字母数少的名词或名词词组。如 accord 与 agreement， aide 与 assistant，aim 与 purpose，rally 与 amass assembly，drive 与 campaign，talk 与 negotiation 等

计算机英语试题答案 一、词汇(选择一个最合适的词汇,将对应的英文字母填入空格内。每题2分,共20分) 1, B is used to communicate with another computer over telephone lines A. keyboard B. modem C. mouse D. printer

翻译是各民族思想交流的工具。不同的民族使用不同的语言，为了达到相互交流的目的，就需要通过翻译

一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题 0.5 分，共 10 分) 1 不可避免的 adj. i______ 2 可获利的；赚钱的 adj. p______

1 summary 1.1 the company 1.2 analysis of the market 1.3 brand example 2 information accessment2.1 target market 2.2 product positioning 2.3 marketing strategy3 solution 3.1 targeting strategy 3.2 product positioning 3.3 marketing strategy 4 justification The example of swatch

Unit 1 How tall are you? Unit 2 Last weekend Unit 3 Where did you go? Unit 4 Then and now Recycle Mike's happy days Appendix 1: Songs in each unit Appendix 2: Words in each unit Appendix 3: Vocabulary Appendix 4: Useful expressions Appendix 5: Proverbs Appendix 6: Short plays Appendix 7: Irregular verbs Appendix 8: English pronunciation patterns

翻译是把一种语言的信息用另一种语言表达出来，翻译的目的是使译文的读者能得到原作者所表达的思想，得到与原文读者大致相同的感受。翻译涉及到两种语言，而不同的语言名有不同的表达方式，所以翻译决不是从一种语言到一种语言的简单转换，它要求译者进行创造性的实践活动

1) To listen to and then talk about business successes 2) To read about brand names 3) To write about a brand-name product 4) To practice reading skills: conceptual meaning 5) To learn and practice paragraph development by process 6) To practice Translating skills: Omission 7) To Learn to write advertisements 8) To visit Culture Salon about brand-name products