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《电子商务英语》全国2005 年1月高等教育自学考试

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一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题 0.5 分,共 10 分) 1 不可避免的 adj. i______ 2 可获利的;赚钱的 adj. p______
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全国2005年1月高等教育自学考试 电子商务英语试题 课程代码:00888 一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出每小题05分,共10 不可避免的adj 可获利的:赚钱的adi 3平行的:类似的adj 必要的;基本的a 本国的;国内的adj d 6 本质;精华n 关键词 10协调:调节v 1厌烦的:乏味的a 2合同:契约n 13同样地adv 顾;检查 此adv. 6地平线 h 7多产的ad 「收获:收割 9有经验的adj 20自动的ad 、请写出下列英语单词或术语的汉语意义每小题0.5分,共10分 distribution channel centralized system chief technology officer(CTO) consumer market lost sales mail-order operation 浙00888#电子商务英语试题第1页共8页

浙 00888# 电子商务英语试题 第 1 页 共 8 页 全国 2005 年 1 月高等教育自学考试 电子商务英语试题 课程代码:00888 一、请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题 0.5 分,共 10 分) 1 不可避免的 adj. i______ 2 可获利的;赚钱的 adj. p______ 3 平行的;类似的 adj. p______ 4 必要的;基本的 a. e______ 5 本国的;国内的 adj. d______ 6 本质;精华 n. e______ 7 产生;让步 v. y______ 8 产生 v. g______ 9 关键词 k______ 10 协调;调节 v. c______ 11 厌烦的;乏味的 adj. t______ 12 合同;契约 n. c______ 13 同样地 adv. s______ 14 回顾;检查 v. r______ 15 因此 adv. a______ 16 地平线 n. h______ 17 多产的 adj. p______ 18 收获;收割 v. r______ 19 有经验的 adj. e______ 20 自动的 adj. a______ 二、请写出下列英语单词或术语的汉语意义(每小题 0.5 分,共 10 分) 1 distribution channel ______ 2 cataloger ______ 3 centralized system ______ 4 chief technology officer(CTO) ______ 5 consumer market ______ 6 credit card ______ 7 local store pricing ______ 8 lost sales ______ 9 mail-order operation ______

012 mail-order pricing market niche 13 new customer paths node backorder 17 back-end integration 三、根据英语句子的意思,请用括号内词的适当形式填空每小题1分,共10分) 1. Her job was to take care of the wound) soldier 2. Her latest film has ( generate)a lot of interest 3. I am afraid the blistering heat is not (sustain)to me ( distinctly)impression that I was being watched (handle)that little incident most professionally. 6.I 7.Institutions financing the project while going through the business plan will be very (interest)in knowing how the company is going to beat the competition 8. It is difficult to estimate the exact cost due to so many (variable) 9. It is important to ensure the (enforceable) of e-business transactions wherever and whenever disputes arise 10.It is reasonable to predict that a new strategy (require)to deal with the changing market. 四、根据英语句子的意思,从每一句下面的A,B,C,D中选择正确的语言搭配每小题1 分,共20分) rIor his departure, he addressed a letter to his daughter. A. to B of C. in D. from 2. The children against each other to win yearly scholarship B. figh C. rival D enhance 3. When I last saw Mary she to her next class on the other side of the campus and did not have time to talk A hurried B was hurrying C had hurried D. has hurried 4. Next time l there. I'll ask them about it A. will B. ha C am going 浙00888#电子商务英语试题第2页共8页

浙 00888# 电子商务英语试题 第 2 页 共 8 页 10 mail-order pricing ______ 11 market niche ______ 12 cash register ______ 13 new customer paths ______ 14 node ______ 15 backorder ______ 16 business reengineering ______ 17 business-to-business barter ______ 18 business-to-consumer(B2C) ______ 19 buy-in ______ 20 back-end integration ______ 三、根据英语句子的意思,请用括号内词的适当形式填空(每小题 1 分,共 10 分) 1.Her job was to take care of the ______(wound) soldier. 2.Her latest film has ______(generate) a lot of interest. 3.I am afraid the blistering heat is not ______(sustain) to me. 4.I had the ______(distinctly) impression that I was being watched. 5.I thought you ______(handle) that little incident most professionally. 6.In a poor country, owning a bicycle is a sign of ______(compare) wealth. 7.Institutions financing the project while going through the business plan will be very ______(interest) in knowing how the company is going to beat the competition. 8.It is difficult to estimate the exact cost due to so many ______(variable). 9.It is important to ensure the ______(enforceable) of e-business transactions wherever and whenever disputes arise. 10.It is reasonable to predict that a new strategy ______(require) to deal with the changing market. 四、根据英语句子的意思,从每一句下面的 A,B,C,D 中选择正确的语言搭配(每小题 1 分,共 20 分) 1. Prior ______ his departure, he addressed a letter to his daughter. A. to B. of C. in D. from 2. The children ______ against each other to win yearly scholarship. A. contest B. fight C. rival D. enhance 3. When I last saw Mary she ______ to her next class on the other side of the campus and did not have time to talk. A. hurried B. was hurrying C. had hurried D. has hurried 4. Next time I ______ there, I’ll ask them about it. A. will go B. have gone C. am going D. go

5. The young madam was to discover that she was being watched A. discon certed C dishonored D. diss We he shops and the post office as as we moved into the town A determined B. located C specified 7. People just their rubbish over the wall B swayed C shaped 8. Having the highest marks in his class, A. the college offered him a scholarship B. he was offered a scholarship by the college C a scholarship was offered him by the college D a college scholarship was offered to him A. folowing Jec 9. Why do you object to the direction? B follow C have followed D have been followed the game because of rain C. left D departed Il. In the 19 century industry towards the north of england A tended B. gravitated C intended D. inclined some of the suggestions prove of value to you as we A Could B Can C Might D. May 13. Before we commence again, let me give you a word or two of advice B don'tI C. will you D wont you 14.I wish to talk with you in private a. do l B. shall I C. can I D. may I 15. People will not believe a person who always B C broadens 16. The reserch project has only been under way for three months, so it's too early to B conside C. rate D. evaluate 浙00888#电子商务英语试题第3页共8页

浙 00888# 电子商务英语试题 第 3 页 共 8 页 5. The young madam was ______ to discover that she was being watched. A. disconcerted B. disappointed C. dishonored D. dissatisfying 6. We ______ the shops and the post office as soon as we moved into the town. A. determined B. located C. specified D. settled 7. People just ______ their rubbish over the wall. A. rolled B. swayed C. shaped D. threw 8. Having the highest marks in his class,______. A. the college offered him a scholarship. B. he was offered a scholarship by the college. C. a scholarship was offered him by the college D. a college scholarship was offered to him. 9. Why do you object to ______ the direction? A. following B. follow C. have followed D. have been followed 10. They ______ the game because of rain. A. deserted B. abandoned C. left D. departed 11. In the 19th century industry ______ towards the north of England. A. tended B. gravitated C. intended D. inclined 12. ______ some of the suggestions prove of value to you as well. A. Could B. Can C. Might D. May 13. Before we commence again, let me give you a word or two of advice,_____? A. shall I B. don’t I C. will you D. won’t you 14. I wish to talk with you in private,______? A. do I B. shall I C. can I D. may I 15. People will not believe a person who always ______. A. magnifies B. enlarges C. broadens D. exaggerates 16. The reserch project has only been under way for three months,so it’s too early to ______ its success. A. figure B. consider C. rate D. evaluate

17. If the United States had not entered the Second World War, probably the 1940 unemployment still further A would rise B D. had risen 18. We wouldn't lose courage even if we A. were to fail B. would fail C. fail 19. John wants to see me today, but I would rather he tomorrow than today had C would come D. sould come 20. After his troubles he' s now in comfort A. relative B constant D. fair 五、完形填空(共20分) Ⅰ.从所提供的四个选项中选择一个最佳答案填空。(每小题0.5分,共10分) Paul and his sister, Susan, excitedly 1 out their sleeping bags on the floor of the tent. This was 2 to be their first campout. It 3 the entire afternoon gathering the 4 they would need Susan brought a radio they could listen to the weather reports. She planned to dig a ditch 6 the tent to keep it from flooding. And both of them had two sets of 7 clothes just in case they got wet or dirty Paul insisted that 8 each had to have a flashlight. He pointed out that they would need them to keep 9 from tripping 10 the roots of trees if they had to the tent in the middle of the night It was Susan 12 thought of bringing whistles for 13 of them. She was sure that they could make enough with the whistles 16 scare off any wild animals that might wander into camp. And of that 18 work, the whistles could be heard far enough away to call 19 help. The whistles could also be used to help them find each other if they became 20 1. A turned B rolled C took D sorted 2.A. thought C going D. made 3.A. took B C had taken D had sper 4.A. supply B supplie C supplement D supplements 5.A that B and D 6.A for B by D around 7.A. more B. additional D extra 8.A them B. they D. he 9.A them B themselves D. he 10.Aon D./ 浙00888#电子商务英语试题第4页共8页

浙 00888# 电子商务英语试题 第 4 页 共 8 页 17. If the United States had not entered the Second World War, probably the 1940 unemployment rate of 14% ______ still further. A. would rise B. rose C. would have risen D. had risen 18. We wouldn’t lose courage even if we ______ again. A. were to fail B. would fail C. fail D. have failed 19. John wants to see me today, but I would rather he ______ tomorrow than today. A. came B. had come C. would come D. sould come 20. After his troubles, he’s now in ______ comfort. A. relative B. constant C. relevant D. fair 五、完形填空(共 20 分) Ⅰ.从所提供的四个选项中选择一个最佳答案填空。(每小题 0.5 分,共 10 分) Paul and his sister, Susan, excitedly ___1___ out their sleeping bags on the floor of the tent. This was ___2___ to be their first campout. It ___3___ the entire afternoon gathering the ___4___ they would need. Susan brought a radio ___5___ they could listen to the weather reports. She planned to dig a ditch ___6___ the tent to keep it from flooding. And both of them had two sets of ___7___ clothes just in case they got wet or dirty. Paul insisted that ___8___ each had to have a flashlight. He pointed out that they would need them to keep ___9___ from tripping ___10___ the roots of trees if they had to ___11___ the tent in the middle of the night. It was Susan ___12___ thought of bringing whistles for ___13___ of them. She was ___14___ sure that they could make enough ___15___ with the whistles ___16___ scare off any wild animals that might wander into ___17___ camp. And of that ___18___ work, the whistles could be heard far enough away to call ___19___ help. The whistles could also be used to help them find each other if they became ___20___. 1.A.turned B.rolled C.took D.sorted 2.A.thought B.supposed C.going D.made 3.A.took B.spent C.had taken D.had spent 4.A.supply B.supplies C.supplement D.supplements 5.A.that B.and C.so D.as 6.A.for B.by C.near D.around 7.A.more B.additional C.surplus D.extra 8.A.them B.they C.we D.he 9.A.them B.themselves C.we D.he 10.A.on B.up C.over D./

11. A. make let D build 12.A. that B who D which 13.A.all B.every C. both D. most 14.A pretty B prettily 15.A. sound B noise C voice 16.A. which B that C to 17.A. the B. its C. his D. their 18.A. did C would 19.Ato B and C. their D for separate D Ⅱ在下列课文片段中填入遗漏的词。(每小题1分,共10分) When selling products online and shipping them sight-unseen, a certain of returns is inevitable. In fact, theyre also inevitable at brick-and-mortar stores, 2 a customer can touch, feel, smell and try on the merchandise making a selection. At Sky Mall Inc, product returns are anticipated and 4 with ease. The company, which has eight years of erchandising experience 5 selling premium merchandise from participating merchants via catalog and online, 6 proven itself through effective and simple ordering, fulfillment returns. We built a successful business on those practices before taking our products 8 the Internet, says Robert M Worsely, president and CEO. In every printed catalog and on its Web site, Sky Mall guarantees 9 customer satisfaction with a 60-day no questions asked" return policy combined 10 a best-price guarantee 六、阅读下列短文,从A、BC、D四个选项中选出一个最佳答案。(每小题1分,共10 分) The year 2000 has been tough for online retailers. Changes in the market have driven many sites out of business, and many others are only barely surviving. The holidays, promising greatly increased sales, offer hope for many e-commerce sites. The good news for retailers is that the holiday market will grow, this year's holiday sales are predicted to be 66% higher than last year's In a year when over half the U.S. population has access to the Internet, e-commerce sites can expect dramatic increases in site traffic before the holidays. Forrester Research predicts $10 billion in holiday revenues, and Jupiter forecasts the U.S. holiday market as $12 billion. Gartner group predicts $10.7 billion in North American holiday sales and worldwide sales of$19.5 billion While revenue estimates vary, it's clear that Holiday 2000 will be big for e-commerce Customers will shop online this holiday season for convenience, by shopping online, customers avoid crowds, transportation hassles, and inconvenient store hours. One customer commented in our tests that she would shop online to avoid the hassle of going to different stores Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: the e-commerce industry is losing billions of dollars in potential sales. Shoppers want to purchase online, but many sites make it too hard to buy To gain the most from the holiday season, sites must pursue a simple strategy: improve the 浙00888#电子商务英语试题第5页共8页

浙 00888# 电子商务英语试题 第 5 页 共 8 页 11.A.make B.let C.leave D.build 12.A.that B.who C.what D.which 13.A.all B.every C.both D.most 14.A.pretty B.prettily C.not D.never 15.A.sound B.noise C.voice D.music 16.A.which B.that C.to D.of 17.A.the B.its C.his D.their 18.A.did B.did not C.would D.would not 19.A.to B.and C.their D.for 20.A.lost B.losing C.separated D.separating Ⅱ.在下列课文片段中填入遗漏的词。(每小题 1 分,共 10 分) When selling products online and shipping them sight-unseen, a certain ___1___ of returns is inevitable. In fact, they’re also inevitable at brick-and-mortar stores,___2___ a customer can touch, feel, smell and try on the merchandise ___3___ making a selection. At Sky Mall Inc, product returns are anticipated and ___4___ with ease. The company, which has eight years of merchandising experience ___5___ selling premium merchandise from participating merchants via catalog and online,___6___ proven itself through effective and simple ordering, fulfillment, customer service ___7___ returns.“We built a successful business on those practices before taking our products ___8___ the Internet,”says Robert M.Worsely, president and CEO. In every printed catalog and on its Web site, Sky Mall guarantees ___9___ customer satisfaction with a 60-day “no questions asked” return policy combined ___10___ a best-price guarantee. 六、阅读下列短文,从 A、B、C、D 四个选项中选出一个最佳答案。(每小题 1 分,共 10 分) The year 2000 has been tough for online retailers. Changes in the market have driven many sites out of business, and many others are only barely surviving. The holidays, promising greatly increased sales, offer hope for many e-commerce sites. The good news for retailers is that the holiday market will grow; this year’s holiday sales are predicted to be 66% higher than last year’s. In a year when over half the U.S. population has access to the Internet, e-commerce sites can expect dramatic increases in site traffic before the holidays. Forrester Research predicts $10 billion in holiday revenues, and Jupiter forecasts the U.S. holiday market as $12 billion. Gartner Group predicts $10.7 billion in North American holiday sales and worldwide sales of $19.5 billion. While revenue estimates vary, it’s clear that Holiday 2000 will be big for e-commerce. Customers will shop online this holiday season for convenience; by shopping online, customers avoid crowds, transportation hassles, and inconvenient store hours. One customer commented in our tests that she would shop online “to avoid the hassle of going to different stores.” Despite the eager shoppers and the predictions of a big holiday season, there is bad news for online retailers: the e-commerce industry is losing billions of dollars in potential sales. Shoppers want to purchase online, but many sites make it too hard to buy. To gain the most from the holiday season, sites must pursue a simple strategy: improve the

customer experience. Improving the customer experience can yield an additional $8 billion in North American sales, and $14 billion in worldwide online sales this holiday season According to Gartner Group projections, worldwide online revenues for the holiday season will be $19.5 billion In our consumer tests of major sites across key holiday categories, we found that 43% of buying attempts failed. These findings suggest that the $19.5 billion represent only 57% of potential sales this holiday season Lost sales due to poor customer experience thus total more than $14 billion:.$34.2 billio S19.5 billion=$14.7 billion It is worth noting that our $14 billion does not include future losses due to poor experience this holiday season. Millions of consumers will shop online for the first time this holiday season If they have a good experience, they are likely to continue shopping on their favorite sites in the future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if indeed they return to shop online at all). The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40 of failures were due to difficulty with checkout. Customers had found a ed. added it to the nd decided to pla eady to bi and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible There were several different types of problems that arose in the checkout process. The most important lesson is that poor checkout experience will cost the industry billions in holiday sales 1.comParedwithlastyearsholidaysalesthisyearswillbe B C. higher D twice higher 2. Forrester Research, Jupiter and Gartner Group all suggest that in 2000 A holiday sales for e-commerce sites in every part of the world will increase a lot B holiday sales for e-commerce sites in every part of the world will decrease a lot C holiday sales for e-commerce sites in some parts of the world will increase a lot D. holiday sales for e-commerce sites in some parts of the world will decrease a lot 3. By shopping online, people can avoid A traffic Jams B crowds C. getting up early D. both a and B 4. It is implied by the author that A. it is difficult to buy things on some sites B. it is difficult to buy things on all sites C. it is easy to buy things on all sites D. it is easy to buy things on few sites 5. If sites made it easier to shop and buy, sites actual income would 浙00888#电子商务英语试题第6页共8页

浙 00888# 电子商务英语试题 第 6 页 共 8 页 customer experience. Improving the customer experience can yield an additional $8 billion in North American sales, and $14 billion in worldwide online sales this holiday season. According to Gartner Group projections, worldwide online revenues for the holiday season will be $19.5 billion. In our consumer tests of major sites across key holiday categories, we found that 43% of buying attempts failed. These findings suggest that the $19.5 billion represent only 57% of potential sales this holiday season. Lost sales due to poor customer experience thus total more than $14 billion:·$34.2 billion- $19.5 billion=$14.7 billion. It is worth noting that our $14 billion does not include future losses due to poor experience this holiday season. Millions of consumers will shop online for the first time this holiday season. If they have a good experience, they are likely to continue shopping on their favorite sites in the future. If they have a bad experience, they will likely never return to the sites where they were unable to buy(if indeed they return to shop online at all).The actual losses due to poor customer experience may thus be significantly higher than our $14 billion estimate. In our tests, problems with the checkout process were the greatest cause of failed purchase attempts. More than 40% of failures were due to difficulty with checkout. Customers had found a product they wanted, added it to their cart and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult and made it impossible for them to buy. There were several different types of problems that arose in the checkout process.The most important lesson is that poor checkout experience will cost the industry billions in holiday sales. 1.Compared with last year’s holiday sales, this year’s will be ______. A. lower B. twice lower C. higher D. twice higher 2.Forrester Research, Jupiter and Gartner Group all suggest that in 2000 ______. A. holiday sales for e-commerce sites in every part of the world will increase a lot B. holiday sales for e-commerce sites in every part of the world will decrease a lot C. holiday sales for e-commerce sites in some parts of the world will increase a lot D. holiday sales for e-commerce sites in some parts of the world will decrease a lot 3.By shopping online, people can avoid ______. A. traffic jams B. crowds C. getting up early D. both A and B 4.It is implied by the author that ______. A. it is difficult to buy things on some sites B. it is difficult to buy things on all sites C. it is easy to buy things on all sites D. it is easy to buy things on few sites 5.If sites made it easier to shop and buy, sites’ actual income would ______

B. decrease a lot C. increase a little Increase a lot 6. The e-commerce industry is losing much money in potential sales because A people are not familiar with many sites B. about half of the buying attempts fail C. many people dont have the access to the Internet D. there is too much competition from traditional business 7.e-commerce sites can earn more money from the holiday season by the customer experien B. forming valid identification C advertising widely D providing more content 8. Problems with vere the chief cause of failed buying attempts A electronic signature B the checkin process C the checkout process D. registration 9. What attitude does the author hold when describing the sites loss of revenue? A Emotional B O C. Critical 10. Which of the following techniques is most used in the text? B. Definition C Comparison D. Contrast 七、英译汉(阅读下面的短文,然后将划线的句子翻译成汉语。每小题2分,共10分) Making the transition to e-business can be daunting (l)There is so much to do, so many guestions to answer. so many possibilities to explore. How do you know where to start? When you begin planning an e-business, the most important thing to remember is that you shouldn 't try to do everything at once. Biting off more than you and your team can effectively andle can be as big a problem as doing nothing. (2) Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow ()Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather than attempting to remake the entire Intel business infrastructure-a truly daunting task for a global corporation with over 65, 000 employees-the company focused on its direct customers, including OEMs and distributors. (4)The idea was to focus on customers who already had a relationship through Intel field sales and customer support, and find ways to improve that relationship through the Internet. 5)We picked one thing we could build very quickly and deploy to our customers. says Sandra Morris, director of Intel's Internet Marketing e-Commerce 浙00888#电子商务英语试题第7页共8页

浙 00888# 电子商务英语试题 第 7 页 共 8 页 A. be the same B. decrease a lot C. increase a little D. increase a lot 6.The e-commerce industry is losing much money in potential sales because ______. A. people are not familiar with many sites B. about half of the buying attempts fail C. many people don’t have the access to the Internet D. there is too much competition from traditional business 7.e-commerce sites can earn more money from the holiday season by _______. A. improving the customer experience B. forming valid identification C. advertising widely D. providing more content 8.Problems with ______ were the chief cause of failed buying attempts. A. electronic signature B. the checkin process C. the checkout process D. registration 9.What attitude does the author hold when describing the sites’ loss of revenue? A. Emotional B. Objective C. Critical D. Pessimistic 10.Which of the following techniques is most used in the text? A. Exemplification B. Definition C. Comparison D. Contrast 七、英译汉(阅读下面的短文,然后将划线的句子翻译成汉语。每小题 2 分,共 10 分) Making the transition to e-business can be daunting.(1)There is so much to do, so many questions to answer, so many possibilities to explore. How do you know where to start? When you begin planning an e-business, the most important thing to remember is that you shouldn’t try to do everything at once. Biting off more than you and your team can effectively handle can be as big a problem as doing nothing.(2)Focus your initial e-business efforts on those areas that can most immediately gain from the investment. This lets you pick a targeted starting point, with clear goals and boundaries, so you can build the foundation from which other e-business initiatives will flow. (3)Intel took this advice to heart when it began planning the Intel(r) e-business Web site. Rather than attempting to remake the entire Intel business infrastructure—a truly daunting task for a global corporation with over 65,000 employees—the company focused on its direct customers, including OEMs and distributors.(4)The idea was to focus on customers who already had a relationship through Intel field sales and customer support, and find ways to improve that relationship through the Internet. (5)“We picked one thing we could build very quickly and deploy to our customers,”says Sandra Morris, director of Intel’s Internet Marketing & e-Commerce

八、汉译英(请把下列汉语句子翻译成英语,每小题2分,共10分) 1我们要事先准备所有申请材料。( in advance 2你需要确定顾客为何需要你的某种电脑和你的电脑怎样才能满足那种需求。( meet the need) 3.英特网可以直接让人得到信息、产品和服务,这就省掉了中间商,还会引起经济萎缩。 (economic deflation) 4我们讨论企业的产品和服务以及行业和英特网的信息。( along with) 5那将给你以极大的竞争优势。( advantage) 浙00888#电子商务英语试题第8页共8页

浙 00888# 电子商务英语试题 第 8 页 共 8 页 八、汉译英(请把下列汉语句子翻译成英语,每小题 2 分,共 10 分) 1.我们要事先准备所有申请材料。(in advance) 2.你需要确定顾客为何需要你的某种电脑和你的电脑怎样才能满足那种需求。(meet the need) 3.英特网可以直接让人得到信息、产品和服务,这就省掉了中间商,还会引起经济萎缩。 (economic deflation) 4.我们讨论企业的产品和服务以及行业和英特网的信息。(along with) 5.那将给你以极大的竞争优势。(advantage)

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