《电子商务英语》2003年1月答案及标准评分.pdf_大学文库

会自考365 -wwzikao 365. com 自考365COM (三)阅读理解(本大题共10小题,每小题2分,共20分) 阅读下面的短文,从A、B、C、D四个选择项中选出一个最佳答案填空。答案标在答题 Passage 1 here is, perhaps, no other sport in the world quite so exciting as skiing. For those watching. it is a top beauty nothing else can match. For skiers, it is a wonderful personal experience, and a thrilling test of mind, muscle and nerves More and more Americans are discovering this thrill for themselves, Not long ago. skiing had no part in the American sport scene. If it were thought of at all. it was purely as a European spor. Then came the 1932 Winter Olympics at Lake Placid, New York. Americans got their first good look at skiing and made for the hills. Today ski trains make regular runs from our cities to the great,white outdoors In addition to joy and cheer and excitement, skiing offers something more. It is a sport less expensive and for the young. the act of skiing is often mastered in a very short time The special thrill of sking is expressed by Buddy Werner."It's all up to you teammate can help. You're alone. It's against the snow, yourself. You're a brave fighter 31. Americans first understood and began skiing A. about 50 years B. about 60 years ago C. not long ago D.in1932 32. Besides giving us amusement and pleasure. skiing has some more virtues: A. a sport cheaper and easier to learn B, a sport fit for both men and women C a sport outside, though expensive D, a sport both on snow and on water 33. According to Buddy Wemer, the special thrill of skiing lies in the fact that y can B, you are skiing with teammates C. you're skiing on the mountains D. it can show you are brave Chinese audiences will see scenes of horror in a remarkable new film called Schindlers List. In the movie, the termor of the Nazi conquest of Poland, and the murder of Europe's Jews is captured in 电子商务英语试卷第4页(8页) 北京东大正保科技有限公司收集整理地址:北京市海淀区知春路1号电话(010)8233555第4页共

会自考365 -wwzikao 365. com 自考365COM frightening detail. Director Steve Spielberg chose black and white film for his film biography of Oskar Schindler, the businessman who risked his own life to save Polish Jews destined for Hitlers death camp Schindler was a businessman operating in Krakow, Poland at the time of the Nazi holocaust. And he made a fortune doing it. Spielberg made this film to explore the potential for good that is within all people. Spielberg said. He was in the Oskar Schindler business for a lot of his career, but something happened along the road that changed him. "Schindler saved the lives of more than a thousand Jews, by negotiating with their Nazi captors. His heroism put Schindler's own life in great danger. Schindler himself eventually died after an unsuccessful attempt at farming in South America, but not before the state of Israel honored him for his bravery. is the director of Schindler's List A. Oskar Schindle B. Oskar Spielberg C, Steve Schindler D. Steve Spielberg 35. Schindler died while attempting to save the lives of more than a thousand Jews. That statement is A. not true B C. hard to judge D. not clear 36. The state of Israel honored Schindler for his bravery A. before his death B. after his death C. after he saved the lives of a thousand Jews or so D. both A and c The book is divided into four parts. The first part is the foundation for all your online activities It introduces the reader to the basic concepts of the Internet and how to do business via the Internet It takes both, technology and business, into consideration and does not forget to talk about the legal aspects of doing business via the Intemet. Finally it explains how marketing on the Web should be done in order to be successful. Without marketing your online business will lack the visibility it requires to succeed. The second part talks about how e-business applications are used for Internet, Intranet or Extranet based applications. It looks at the questions from all perspectives, client software. middleware, and back-end systems. Its focus is on search engines, portals, shopping and ORM sites 电子商务英语试卷第5页(8页北京东大正保科技有限公司收集整理地址:北京市海淀区知春路1号电话(010)8233555第5页共

自考365 wwNzha35eom -wwzikao 365. com 自考365COM and last not least one chapter is dedicated to the communication possibilities via the Internet. Using is information you are prepared to go online and discover other businesses, what they offer and they did it. The third part explains the technologies that are below your applications. This is done from a technical point of view as well as a business point of view. in order to show you the business cases that are viable nght now. Each chapter contains a set of business cases that are evaluated and it is explained how Intemet technologies help to resolve issues with the business cases or how to extend one's business through new technology The fourth part is an outlook into the future of electronic business and gets into more detail on ow software and hardware will be developed in the future. The Open Source model is explained about how pervasive computing has been implemented. The last chapter of the book gives an outlook into the future on how it may happe Appendix A offers a glossary of e-business terms, which were used throughout the book. In case you do not understand a certain term, have a look here. Appendix B describes how a business can be moved to the Intemet and what is required to do so. It does not only list the ideas, the required hardware and software, but goes also into detail regarding the costs and the benefits. Appendix C is a short list of my favorite web sites, ordered by subject areas 37. The passage is most probably taken from A. an introduction to a book about e-business B. one part of a chapter in a book about e-business C. an introduction to a book about computer software D. one par of a chapter in a book about computer software 38. If one wants to get some information about e-business terms. he may best read A. Part One B Appendix A C Appendix B D. Appendix C 39. If one wants to get some knowledge about how to communicate through Internet, he may best read A. Part One B. Part Two C. Part Three D. Part Four 40. If one wants to get some e-business cases, he may best read A Part One B. Part Two C. Part Three D. Part Four 电子商务英语试卷第6页(共8页) 北京东大正保科技有限公司收集整理地址:北京市海淀区知春路1号电话(010)8233555第6页共

会自考365 -wwzikao 365. com 自考365COM 67. eProcurement 68. human resources passIve registraton 70. market share (六)英译汉(本大题共5小题,每小题2分,共10分) 阅读下面的短文,然后把画线的句子翻译成汉语。答案写在答题纸上 Communication can be the most critical aspect of whether a change strategy will succeed or fail (71)The degree to which information fows down through the organization can influence how well the change vision is understood and embraced. It can impact the values, behaviours and mindset of the workforce. It can either clarify or muddle a company's organizational structure and employe roles and it can enhance or detract from the culture the leadership is trying to mai (72)Executives who have successfully led change efforts advocate in-person discussions and meetings as the most effective communication vehicles The degree to which information is shared across the organization can flexibility tremendously. Lateral communication and cooperation is important to building an innovative organization as it supports risk-taking and provides tools to take action. (73)Continuous innovation,a critical element of e-business strategy, is at the mercy of an organization communication structure. (74)In today's business environment, the challenge associated with communication is not simply one of volume. Instead, it is the need to reach the target audience( both internal and extermal) with messages that include strategic, tactical and"WIIFM"elements. It is the need to prioritize the communications for the target audiences(so that the most important will be absorbed first), as well as the need to strike a balance between too little and too much information. (75)In the e-business environment, building a relationship with customers is critical, and this cannot be achieved without hearing their suggestions, needs and desires, To be effective for internal audiences, communication must share what is and what is not changing. Communication builds commitment, and is the key to overcoming resistance to the change (七)汉译英(本大题共5小题,每小题2分,共10分用括号内给出的词,把下列汉语句子翻译成英语。答案写在答题纸上。 76.你可以把不重要的细节删掉。( cut out) 77.你能确保我们订了房间吗?( make sure) 78.他宁愿辞职也不愿意参与这种欺诈的交易。( rather than) 79.只有这样你们才能改善目前公司的局势。(only) 80.中国每年都向其他国家出口大量的衣服。( export) 电子商务英语试卷第8页(共8页) 北京东大正保科技有限公司收集整理地址:北京市海淀区知春路1号电话(010)8233555第8页共