《电子商务英语》全国 2004年10月高等教育自学考试.doc_大学文库

use the conventional fork and knife, Chinese people use quite different. They use utensils with which many of us are not familiar. They use two sticks known as chopsticks The chopsticks were first 23 of as a simpler, more refined way of eating Most food used in Chinese cooking is cut up in small bite size pieces. This way of 24 food lends itself to using chopsticks. The chopsticks allow a person to eat 25 only one hand, leaving the other one for holding the bowl Chopsticks are made from many different kinds of 27 Most of the people in southern China use chopsticks made from bamboo or wood. Many wealthier people and families in China use chopsticks made of more precious materials, such as ivory or silver. These more elaborate kinds of chopsticks often may be passed down from one generation to 28 The Chinese use their eating utensils to let others at the table know when they would like to be 29 When someone wants to leave the table, he lays the chopsticks across his bowl The host then 0 the chopsticks, and places them on the table. This means that the guest free to leave 21.A. B. anything C. something D. them 23.A B. thor C. considered B. making C earning preparing 25. A. by 26. A. bare liberate 27. A. matters B. things C. materials D. substances 28. A. a next B. the next C. othe 29.A.forgiven D. excused B 三、阅读理解(本大题共10小题,每小题2分,共20分) 阅读下面的短文,从A、B、C、D四个选择项中选出一个最佳答案填空或答题。答案标在答题纸上。 Most animals have little connections with animals of different kind unless they hunt them for food Sometimes, however, two kinds of animals come together in a partnership which does good to both of them. You may have noticed some birds sitting on the backs of sheep. This is not because they want a ride, but because they find easy food in the parasites (ME s )on sheep. The sheep allow the birds to do so because they remove the cause of discomfort. So although they can nage without each other, they do better together Sometimes an animal has a plant partner. The relationship develops until the two partners cannot manage without each other. This is so in the corals(lf#a)of the sea. In their skins they 浙00888#电子商务英语试题第3页共8页

浙 00888＃电子商务英语试题第 3 页共 8 页 use the conventional fork and knife, Chinese people use 22 quite different. They use utensils with which many of us are not familiar. They use two sticks known as chopsticks. The chopsticks were first 23 of as a simpler, more refined way of eating. Most food used in Chinese cooking is cut up in small bite size pieces. This way of 24 food lends itself to using chopsticks. The chopsticks allow a person to eat 25 only one hand, leaving the other one 26 for holding the bowl. Chopsticks are made from many different kinds of 27 . Most of the people in southern China use chopsticks made from bamboo or wood. Many wealthier people and families in China use chopsticks made of more precious materials, such as ivory or silver. These more elaborate kinds of chopsticks often may be passed down from one generation to 28 . The Chinese use their eating utensils to let others at the table know when they would like to be 29 . When someone wants to leave the table, he lays the chopsticks across his bowl. The host then 30 the chopsticks, and places them on the table. This means that the guest is free to leave. 21．A．many B．best C．majority D．most 22．A．utensils B．anything C．something D．them 23．A．regarded B．thought C．considered D．judged 24．A．cooking B．making C．earning D．preparing 25．A．by B．with C．at D．on 26．A．bare B．open C．liberate D．free 27．A．matters B．things C．materials D．substances 28．A．a next B．the next C．other D．next 29．A．forgiven B．absolved C．pardon D．excused 30．A．removes B．moves C．holds D．keeps 三、阅读理解（本大题共 10 小题，每小题 2 分，共 20 分）阅读下面的短文，从 A、B、C、D 四个选择项中选出一个最佳答案填空或答题。答案标在答题纸上。 Passage 1 Most animals have little connections with animals of different kind, unless they hunt them for food. Sometimes, however, two kinds of animals come together in a partnership which does good to both of them. You may have noticed some birds sitting on the backs of sheep. This is not because they want a ride, but because they find easy food in the parasites (寄生虫) on sheep. The sheep allow the birds to do so because they remove the cause of discomfort. So although they can manage without each other, they do better together. Sometimes an animal has a plant partner. The relationship develops until the two partners cannot manage without each other. This is so in the corals (珊瑚) of the sea. In their skins they

have tiny plants which act as "dustman", taking some of the waste products from the corals and giving in return oxygen which the animal needs to breathe. If the plants are killed, or are even prevented from light so that they cannot live normally, the corals will die 31. Some birds like to sit on a sheep because y can eat its parasites B. they depend on the sheep for existence C. they find the position most comfortable D. they enjoy traveling with the sheep 32. The underlined word"they in the last sentence of the first paragraph refers to B. parasites and sheep c. birds and she D. sheep, birds and parasites 33. The second paragraph mainly discusses that B. some animals and plants depend on each other for existence C. some animals and plants depend on each other for food D. some animals and plants live better together 2 Computer people talk a lot about the need for other people to become "computer-literate But not all experts agree that this is a good idea One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK Although many people see this as a successful attempt to bring people closer to the computer David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them"people-literate David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. The computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People dont have to learn computer terms, but the experts have to explain in plain language The computers are becoming "people-literate. 34. David Tebbutt's idea on the relationship between people and computer is A. there should be more computer clubs for experts B. people should work harder to master computer use 浙00888#电子商务英语试题第4页共8页

浙 00888＃电子商务英语试题第 4 页共 8 页 have tiny plants which act as “dustman”, taking some of the waste products from the corals and giving in return oxygen which the animal needs to breathe. If the plants are killed, or are even prevented from light so that they cannot live normally, the corals will die. 31．Some birds like to sit on a sheep because ______. A．they can eat its parasites B．they depend on the sheep for existence C．they find the position most comfortable D．they enjoy traveling with the sheep 32．The underlined word “they” in the last sentence of the first paragraph refers to ______. A．birds and parasites B．parasites and sheep C．birds and sheep D．sheep, birds and parasites 33．The second paragraph mainly discusses that ______. A．some animals and plants develop their relationship easily B．some animals and plants depend on each other for existence C．some animals and plants depend on each other for food D．some animals and plants live better together Passage 2 Computer people talk a lot about the need for other people to become “computer-literate.” But not all experts agree that this is a good idea. One pioneer, in particular, who disagrees is David Tebbutt, the founder of Computertown UK. Although many people see this as a successful attempt to bring people closer to the computer, David does not see it that way. He says that Computertown UK was formed for just the opposite reason, to bring computers to people and make them “people-literate.” David Tebbutt thinks Computertowns are most successful when tied to a computer club but he insists there is an important difference between the two. The clubs are for people who have some computer knowledge already. This frightens away non-experts, who are happier going to Computertowns where there are computers for them to experiment on, with experts to encourage them and answer any questions they have. They are not told what to do. The computer experts have to learn not to tell people about computers, but have to be able to answer all questions people ask. People don’t have to learn computer terms, but the experts have to explain in plain language. The computers are becoming “people-literate.” 34．David Tebbutt’s idea on the relationship between people and computer is ______. A．there should be more computer clubs for experts B．people should work harder to master computer use

C. computer learning should be made easier D. computers should be made cheaper so that people can afford them 35. We can infer from the text that "computer-literate"means A. being able to afford a computer B. being able to write computer programs C. working with the computer and finding out its value D. understanding the computer and knowing how to use it 36. David Tebbutt started Computertown UK with the purpose of B. improving computer pro grams C. Increasing computer sales D. popularizing computers 3 Some people argue that the pressure on international sportsmen and sportswomen kills the essence of sport- the pursuit of personal excellence. Children kick a football around for fun When they get older and play for local school teams, they become competitive but they still enjoy playing. The individual representing his country cannot afford to think about enjoying himself, he has to think only about winning. He is responsible for an entire nation,s hopes a good example is the football World Cup. Football is the world's most important sport Winning the World Cup is perhaps the summit of international sporting success. Mention Argentina"to someone and the chances are that he'll think of football. In a sense, winning the World Cup put Argentina on the map Sports fans and supporters get quite irrational about the World Cup. People in England felt that their country was somehow important after they won in 1966. In 1978 thousands of Scots old their cars, and even their houses, and spent all their money traveling to Argentina, where the finals were played So, am I arguing that international competition kills the idea of sport? Certainly not! Do the Argentinians really believe that because eleven of their men proved the most skilful at football, their nation is in every way better than all others? Not really. But it's nice to know that you won and in one way at least your country is the best 37. The authors purpose in writing the passage A. to prove football is the most important sport in the world B. to show sports fans and supporters are sometimes irratic D. to compare international competition with the playing of children 浙00888#电子商务英语试题第5页共8页

浙 00888＃电子商务英语试题第 5 页共 8 页 C．computer learning should be made easier D．computers should be made cheaper so that people can afford them 35．We can infer from the text that “computer-literate” means ______. A．being able to afford a computer B．being able to write computer programs C．working with the computer and finding out its value D．understanding the computer and knowing how to use it 36．David Tebbutt started Computertown UK with the purpose of ______. A．making better use of computer experts B．improving computer programs C．increasing computer sales D．popularizing computers Passage 3 Some people argue that the pressure on international sportsmen and sportswomen kills the essence of sport － the pursuit of personal excellence. Children kick a football around for fun. When they get older and play for local school teams, they become competitive but they still enjoy playing. The individual representing his country cannot afford to think about enjoying himself, he has to think only about winning. He is responsible for an entire nation’s hopes, dreams and reputation. A good example is the football World Cup. Football is the world’s most important sport. Winning the World Cup is perhaps the summit of international sporting success. Mention “Argentina ” to someone and the chances are that he’ll think of football. In a sense, winning the World Cup put Argentina on the map. Sports fans and supporters get quite irrational about the World Cup. People in England felt that their country was somehow important after they won in 1966. In 1978 thousands of Scots sold their cars, and even their houses, and spent all their money traveling to Argentina, where the finals were played. So, am I arguing that international competition kills the idea of sport? Certainly not! Do the Argentinians really believe that because eleven of their men proved the most skilful at football, their nation is in every way better than all others? Not really. But it’s nice to know that you won and in one way at least your country is the best. 37．The author’s purpose in writing the passage is ______. A．to prove football is the most important sport in the world B．to show sports fans and supporters are sometimes irrational C．to explain the role of sports D．to compare international competition with the playing of children

59. dot-com enterprise 60. pricing strategy 61. retailer 62. CRM 63. real-time communication 64. electronic bill presentment and payment 65. information retrieval age search engine 67. eProcurement 68. electronic signature 69. site traffic 70. mobile telephony 六、英译汉(本大题共5小题,每小题2分,共10分) 阅读下面的短文,然后把划线的句子翻译成汉语。答案写在答题纸上 How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it wont correlate that spike with your company's seasonal marketing efforts. (71 Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72)You'll also be able to learn what people search for once they get to your site. as well as the time it takes to find it. Don' t overlook the value of information such as the type of browser and operating system used by your site visitors- these can affect how you choose to present your site (73)Once you have the data gathered business intelligence applications let you analvze the information to help you optimize your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers'Web behavior information from internal and external sources. Track Web hits or transactions against fluctuations in your offline sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75)You can glean trends during peak traffic periods 浙00888#电子商务英语试题第7页共8页

浙 00888＃电子商务英语试题第 7 页共 8 页 59．dot-com enterprise 60．pricing strategy 61．retailer 62．CRM 63．real-time communication 64．electronic bill presentment and payment 65．information retrieval 66．image search engine 67．eProcurement 68．electronic signature 69．site traffic 70．mobile telephony 六、英译汉（本大题共 5 小题，每小题 2 分，共 10 分）阅读下面的短文，然后把划线的句子翻译成汉语。答案写在答题纸上。 How well is your Web site meeting demand? The question may be more difficult to answer than you think. After all, sophisticated Web monitoring software can measure a sudden spike in traffic, but it won’t correlate that spike with your company’s seasonal marketing efforts. (71) Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business. The result: Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns, such as peak traffic times and the most accessed pages on your Web site. (72) You’ll also be able to learn what people search for once they get to your site, as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors － these can affect how you choose to present your site. (73) Once you have the data gathered, business intelligence applications let you analyze the information to help you optimize your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers’ Web behavior. (74) Most important, you are able to compare information in you Web logs against information from internal and external sources. Track Web hits or transactions against fluctuations in your offline sales channels, for example, or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with. Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. (75) You can glean trends during peak traffic periods