Returns The Historical Record Average Returns: The First Lesson The Variability of Returns: The Second Lesson More oAverage Returns Capital Market Efficiency
The Cost of Capital: Some Preliminaries The Cost of Equity The Costs of Debt and Preferred Stock The Weighted Average Cost of Capital Divisional and Project Costs of Capital
Expected Returns and Variances Portfolios Announcements, Surprises, and Expected Returns Risk: Systematic and Unsystematic Diversificatioand Portfolio Risk Systematic Risk and Beta The Security Market Line The SML and the Cost of Capital: A Preview
