Chapter I – Principles of Regulatory Law in Regulatory States I - Founding Principles § 1 – The Emergence of Competition Law as General Regulatory Law § 2 - The Emergence of Sectorial Regulatory Law § 3 - Why Regulate ? - The Foundations of Public Action II – Principles Governing the Regulation Process § 1 – Regulatory Agencies and the Independence Principle §2 - Principles Governing Regulatory Agencies’ Action Chapter II – Principles of Regulatory Systems in Post-Regulatory States I – Multiplication of Regulation Levels § 1 - Global Regulation § 2 – The Increase of Private Self Regulation § 3 - The Increased Regulatory Function of Private Law II. Private Enforcement of Regulatory Law § 1 – The U.S. Regime of Private Enforcement of Regulatory Law: the Most Fully Developed among Modern Systems § 2 – The Emergence/development of Private Enforcement of Regulatory Law in Europe
《商务智能:数据分析的管理视角 Business Intelligence, Analytics, and Data Science:A Managerial Perspective》教学资源(教师手册,原书第4版)05 Predictive Analytics II:Text, Web, and Social Media Analytics
I. Managing Marketing Efforts I. Managing Marketing Efforts II. Organizing the Marketing II. Organizing the Marketing Department Department III. Four skills needed for III. Four skills needed for effective implementation effective implementation IV. Types of Control IV. Types of Control V. Marketing Control Process V. Marketing Control Process VI. Marketing Audits VI. Marketing Audits
I. What is a Distribution I. What is a Distribution Channel? Channel? II. Roles of Distribution Channels II. Roles of Distribution Channels III. Designing of Distribution III. Designing of Distribution Channels Channels IV. Distribution Channel IV. Distribution Channel Management Management
I. Characteristics of Business I. Characteristics of Business Markets Markets II. Model of Business Buying II. Model of Business Buying Behavior Behavior III. Business Buying Situations III. Business Buying Situations and Process and Process IV. Value Building and Relationship IV. Value Building and Relationship Marketing Marketing V. Internal Marketing V. Internal Marketing
I. Personal selling I. Personal selling II. Role of Sales force II. Role of Sales force III. Sales force management III. Sales force management IV. Selling process IV. Selling process V. Customer Relationship V. Customer Relationship Management Management
I. The Importance of I. The Importance of information information II. The Marketing Information II. The Marketing Information System III. The Marketing Research III. The Marketing Research Process Process IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution