北京化工大学：《化工原理》课程教学资源（试卷习题）化工原理（II）期末考试试卷（无答案）

◼ MRP产生背景 ◼ 区别独立需求库存和相关需求库存 ◼ 学习MRP原理 ◼ 学习MRP II原理 ◼ MRP II的积极意义

I. Product Life Cycle I. Product Life Cycle II. Packaging II. Packaging III. Product Line Decisions III. Product Line Decisions IV. Brand and Brand IV. Brand and Brand Management Management

I. Stages in Market I. Stages in Market Orientation Orientation II. Segmenting Markets II. Segmenting Markets III. Market Targeting III. Market Targeting IV. Positioning IV. Positioning

I. The Company I. The Company’s Microenvironment Microenvironment II. The Company II. The Company’s Macroenvironment Macroenvironment III. Responding to the III. Responding to the Marketing Environment Marketing Environment

I. Factors Affecting Price I. Factors Affecting Price Decisions Decisions II. The Market and Demand II. The Market and Demand III. Approaches to setting III. Approaches to setting prices

I. Sales Promotion I. Sales Promotion II. Public Relations II. Public Relations

I. The Communication Process I. The Communication Process II. Integrated Marketing II. Integrated Marketing Communications Communications III. Advertising III. Advertising

I. Wholesaling I. Wholesaling II. Retailing II. Retailing III. Direct Marketing III. Direct Marketing & Online Marketing & Online Marketing IV. Logistics IV. Logistics

I. What is Marketing? I. What is Marketing? II. Evolution of Marketing II. Evolution of Marketing III. Marketing Management III. Marketing Management IV. Marketing Management IV. Marketing Management Philosophies Philosophies