Overview of Beverage industry and Nonalcohol business trend in the world Overview of Beverage industry and Non￾alcohol business trend in the China Introduction of Master Kong Competitors Master Kong’s Business model Brand and product What are the values Master Kong created for consumers? What makes Master Kong’s consumer happy and loyal Consumer market SWOT analysis Challenges in China Next Step in China

▪ Overview of Beverage industry and Non-alcohol business trend in the world and in China ▪ Coca Cola business model and brands and products ▪ The consumer value Coca Cola created and What can Coca Cola do to make clients happy and loyal ▪ Consumer market analysis of Coca Cola ▪ SWOT and Competitor analysis in China ▪ How to face the challenges in China

Food packaging is a still growing market As a consequence, the demand to re-use post-consumer packaging materials grows as well. Recycling of packaging materials plays an increasing role in packaging, and numerous applications can already be found on the market. Ten or twenty years ago most post-consumer packaging waste was going into landfill sites or to incineration

The last lecture investigated which bundle of goods the consumer prefers. However, goods cost money and the consumer cannot afford to buy indefinite amounts of each good

Revealed Preference Analysis Suppose we observe the demands (consumption choices) that a consumer makes for different budgets. This reveals information about the consumer’s preferences. We can use this information to

The PD Process coordinates the specific research activities such as product design, process development, engineering plant design, marketing strategy and desig with the aim of producing an integrated approach to the development of new products. The overall aim is to create a product that an individual consumer or a food manufacturing company or food service organisation will buy. The two parts of product development-the knowledge of the consumer's needs/wants and the knowledge of modern scientific discoveries and technological

Where Are We in the Course? We are studying the 1st of the three blocks of microeconomics: Consumer behavior, production theory, and market equilibrium Within the 1st block, we are working on the 2nd of the three components: choice set, preference, and consumer demand

Chapter one Introduction: 1.1 Defining Microeconomics 1.2 Economic Theories and Models（经济理论与模型） 1.3 The Mathematics of Optimization（数学最优化） 1.4 Demand-Supply Model Chapter 2 Consumer Behavior and Demand Theory 2.1 Preference and Utility 2.2 Utility Maximization and Choice 2.3 Income and Substitution Effects 2.4 Market Demand and Elasticity

Aggregation and Welfare Content: Consumer's' surplus Aggregation Representation consumer

Quality is an essential feature that will lead the consumer to select or not any food product. With numerous food scares that have hit the food market in the UK and Europe (E. coli, BSE, genetically modified organisms-based products, dioxins in animal feed in Belgium)consumers have become much more aware