Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe e-government to citizens (G2C), to businesses (G2B), and to others. 2. Describe various e-government initiatives. 3. Discuss online publishing, e-books, and blogging. 4. Describe e-learning and virtual universities. 5. Describe knowledge management and dissemination as

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define e-marketplaces and list their components. 2. List the major types of e-marketplaces and describe their features. 3. Describe the various types of EC intermediaries and their roles. 4. Describe electronic catalogs, shopping carts, and search engines

Lesson Eight By the end of this lesson, you should be able to have a good command of b e-commerce terms given in the lesson u writing of agreements L useful sentences for agreement (contract By the end of this lesson, you should be able to a analyze Nike's marketing decisions

吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 4 Text b Sharpening Your Basic Skills

吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 4 Text c How to Argue

吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 5 Text a Oral Presentation

吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 5 Text c Good Body Language Is Part of Good Communication

吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 6 Text a How to Understand Body Language

吉林大学：《商务英语选读》课程电子教案（PPT课件）Unit 6 Text b Business Communication