Unit eight Travel Teaching Period: 10(1-2) Reference Book: (New) Integrated Course 4 Students and teaching s book Teaching Method: Combining explanation and practice Objective:

Unit Seven Terrorism Teaching Period: 10(1-2) Reference Book: (New) Integrated Course 4 Student's and Teaching,'s Book Teaching Method: Combining explanation and practice To understand the reading material (Text A Important Point: Understanding the reading material

Unit Five Cruelty Teaching Period: 10(1-2) Reference Book: (New)Integrated Course4 Student's and Teaching,'s Book Teaching Method: Combining explanation and practice To understand the reading material (Text A Important Point: Understanding the reading material

《新编大学英语》课程教学资源（讲稿）第1册：Unit 4 Holidays and Special Days

1 summary 1.1 the company 1.2 analysis of the market 1.3 brand example 2 information accessment2.1 target market 2.2 product positioning 2.3 marketing strategy3 solution 3.1 targeting strategy 3.2 product positioning 3.3 marketing strategy 4 justification The example of swatch

1) To listen to and then talk about business successes 2) To read about brand names 3) To write about a brand-name product 4) To practice reading skills: conceptual meaning 5) To learn and practice paragraph development by process 6) To practice Translating skills: Omission 7) To Learn to write advertisements 8) To visit Culture Salon about brand-name products

1) provide some clues to what makes a Nobel Prize Winner. 2) give guidance to learners to listen and talk about famous person. 3) provide students with new words and expressions 4) learn how to analyze word formation 5) ask learners to write in a chronological sequence

Part I Structure(30%) Directions: In this section, there are 20 incomplete sentences. You are required to complete each one by deciding on the most appropriate word or words from the 4 choices marked A), B), C and D). Then you should mark the corresponding letter on the Answer Sheet with the size of the whole earth, the highest mountain does not seem high at all

Part I Vocabulary Structure (25%) Section a Directions: Complete each sentence by choosing the appropriate answer from the 4 choices 1. He said.\I a lot of new words by the end of last year A) had already learnt C)have already learnt B)would have already learnt D)already learnt

Part L Reading comprehension (40% Directions: There are some tasks for you to fulfill. You should read the materials carefully and do the tasks as you are instructed Task 1 (10%) Directions: After reading the following passage, you will find 5 questions or unfinished statements. For each question or statement there are 4 choices marked a)