4.1 市场营销调研概述 4.2 市场营销调研的类型 4.3 市场营销调研程序与方法 4.4 市场营销调研技术 4.5 市场预测

Today's Organization Enterprise-Wide- Development Entity Relationship Diagram General Information Systems Model Object-Oriented- Definition Implementation of Suite Approach Business Iransaction Processing

TWo Levels of Planning ystems Planning Gives managers, Users, and Information Systems Personnel Projects Establishes what should be done Sets a budget for the total cost of these projects o Systems Project planning Setting a plan for the development of each specific systems project

Chapter 3 Solving Problems The Strategic Management of Information Technology

Transaction Processing System Input Process Output Systems Development Communication Information

Transaction Processing System Input Process Output Systems Development Communication Information

Transaction Processing System Input Process Output Systems Development Communication Information

◼ 数据库存储技术 ◼ 数据库查询技术

项目4.1 药品促销方案设计 项目4.2 消费者营业推广 项目4.3 药品营销公共关系

Transaction Processing System Input Process Output Systems Development Communication Information