Importance of Project Procurement Management? Project Procurement management Processes: Procurement Planning (采购计划) Solicitation Planning （询价计划） Solicitation （询价） Source Selection（供方选择） Contract Administration （合同管理）

I. What is a Distribution I. What is a Distribution Channel? Channel? II. Roles of Distribution Channels II. Roles of Distribution Channels III. Designing of Distribution III. Designing of Distribution Channels Channels IV. Distribution Channel IV. Distribution Channel Management Management

I. Product Life Cycle I. Product Life Cycle II. Packaging II. Packaging III. Product Line Decisions III. Product Line Decisions IV. Brand and Brand IV. Brand and Brand Management Management

Marketing Management: Brief edition 1.2 The Philosophy Marketing and the Marketing Concept The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting

– Ch.15 Financial Forecasting and Working Capital Policy – Ch.16 The Management of Cash and Marketable Securities – Ch.17 Management of Accounts Receivable and Inventories

Leadership versus Management Leadership- the ability to influence group towards the achievement of goals- coping with change Management-the use of authority inherent in designated formal rank to obtain compliance from organizational members-coping with complexity Organizations need both for optimal effectiveness

A Systems View of Project Management Project Phases and the Project Life Cycle Understanding Organizations Suggested Skills for a Project Manager Project Management Process Groups

Session 1 　 Overview of Marketing and Marketing Management Session 2 　 Environment and Opportunities Session 3 　 Consumer Buying Behavior Session 4 　 Business Buying Behavior Session 5 　 Marketing Information System and Marketing Research Session 6 　 Measuring and Forecasting Market Demand Session 7 　 Strategic Planning and Marketing Process Session 8 　 Market Segmentation, Targeting, and Positioning Session 19 　 Market Plan Implementation and Control Session 10 　 Product, Service and Product Development Session 11 　 Product Life-Cycle and Brand Development Session 12 　 Pricing Considerations and Approaches Session 13 　 Pricing Strategies Session 14 　 Distribution Channel Designing and Management Session 15 　 Wholesaling, Retailing, Online Marketing and Logistics Session 16 　 Integrated Marketing Communications and Advertising Session 17 　 Sales Promotion and Public Relations Session 18 　 Personal Selling, Sales and Customer Relationship Management

Learning objectives Understand the importance of good project cost management Explain basic cost management principles, concepts, and terms Describe the resource planning, cost estimating, cost budgeting, and cost control processes

1. Course Objective This course is intended for those taking Prelims in Philosophy, Politics and Economics, Mods in Modern History and Economics, Prelims in Economics and Management and Part Is in Engineering, Economics and Management or Materials, Economics and Management