What Are We Doing in this Chapter? We apply our basic framework of consumer choice to study issues of choices across different time periods; Again, in terms of theoretical framework, not much is new!

Where Are We Doing in This Chapter? After modeling a consumer’s choice set and his preference (represented by utility functions), we now put them together and model how he/she makes optimal choice. In mathematical terms, this is a constrained maximization problem; In economics, this is a rational choice problem

Needs -通常是指对人类基本生存条件的满足期望 . i.e.比如人们需要食物、衣着、蔽护所、安全等。 Wants -指满足具体效用的期望. i.e.比如可口可乐、汉堡包、皮鞋、到欧洲旅游等。 . Demands -指满足具有购买能力和购买欲望的现实和潜 在的愿望 . i.e.花费两个月的工资去买一件时装，动用多年 的储蓄购买一套住房等

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets

复旦大学：《营销管理》经典讲义_T5_Analyze Consumer Mkts（Stu）

复旦大学：《营销管理》课程讲义_Ch. 06 Consumer and buyer behavior（II）

《电子商务 E-business》阅读文献：Analyzing Consumer Behavior on Product Search Engines

《电子商务 E-business》阅读文献：Examining the Impact of Search Engine Ranking and Personalization on Consumer Behavior

Chapter 3 includes: • 3.1 Revealed Preference Theory(显示性偏好理论) • 3.2 Choice Under Uncertainty(不确定条件下的 选择理论) 4.1 Production Function 4.2 Cost Function 5.1 The Optimal Output Decision in the Short Run 5.2 The Optimal Output Decision in the Long Run

对外经济贸易大学：《高级商务英语听说》课程教学资源（授课教案）Unit 4 Consumer Behavior 消费者行为