第4章运输管理 4.1运输概述 4.2运输管理

第5章采购与储存管理 5.1采购管理 5.2储存管理 5.3存货管理 5.4物流中心

6.1快速反应系统(QR) 6.2有效客户反应系统(ECR) 6.3业务流程重组系统(BPR) 6.4客户关系管理系统(CRM) 6.5企业资源计划系统(ERP)

一、背景 1.物流是现代经济中重要组成部分 (中国物资流通协会物流委员会主任、中国物流网首席主持人 王之泰教授) 物流是若干领域经济活动系统的、集成的、一体的 现代概念。它的基本含义可以理解为: “按用户(商品的购买者、需求方、下一道工 序、货主等)要求,将物的实体(商品、货物、原 材料、零配件、半成品等等)从供给地向需要 地转移的过程

6.1网络交易行为分析概述 6.2网络消费者的购买行为 6.3企业的网上交易行为 6.4政府网上采购行为

5.1网络商务信息基础 5.2网络商务信息的检索 5.3利用网络收集市场信息 5.4利用网络收集新产品开发信息 5.5统计信息的收集 5.6网络商务信息的整理

一、掌握: Internet的基本概念 二、了解: Internet通信协议的概念 三、掌握: Internet的主要服务功能 四、了解: Internet的接入方式 五、掌握: Intranet技术的基本概念 六、了解:电子商务的基本概念

Chapter 8 Internet market Promotion 8.1 Introduction, category and function of Internet Marketing 8.1.1 Internet marketing conception and characteristic 1. Internet marketing What is Internet marketing? Internet marketing or Internet-based marketing can be defined as the use of the Internet and related digital technologies to achieve marketing objectives and support the modern marketing concept. These technologies include the Internet media and other digital

Chapter Electronic Payment systems 10.1 Traditional Electronic Payment Systems for Electronic Commerce In electronic commerce, the challenges of payment transactions were initially underestimated Business via the internet and mobile telephony has so far been dominated by the methods of payment customary in traditional business. However, in light of technological progress

Chapter 11 Electronic Commerce logistics 11.1 The Overall Electronic Commerce Logistics 11.1.1 The Logistics And the Logistical System Interest in the Internet has changed so drastically in recent years that one can speak of a universal breakthrough. The remarkable increase in users can be attributed mainly to the appeal of the World Wide Web, the Internet feature that is enjoying the greatest growth. There is some