第一节产品策略 第二节定价策略 第三节渠道策略 第四节促销策略

本章详细阐述了房地产企业的类型和阶段 性经营模式,进而重点分析了企业发掌战略目 标和战术目标的选择。提出社会环境和产业环 境对房地产企业的重要性,最后阐述在市场经 济条件下合理制定企业计划的程序和动态调整

第3章计划 3.1计划概述 3.2计划工作 3.3目标管理 3.4计划制定

Multinational Firm Chapter Objectives: Understand why it is important to study international finance.Distinguish international finance from domestic finance

Chapter Objective: This chapter serves to introduce the student to the balance of payments. How it is constructed and how balance of payments data may be interpreted

Chapter Objective: This chapter examines several key international parity relationships, such as interest rate parity and purchasing power parity

Chapter Objective: This chapter continues discussion of international capital markets with a discussion of the structure of the international bond market

Chapter Objective: This chapter discusses exchange-traded currency futures contracts, options contracts and options on currency futures

1. Why investors diversify their portfolios internationally. 2. How much investors can gain from international diversification. 3. The effects of fluctuating exchange rates on international portfolio investments. 4. Whether and how much investors can benefit from investing in U.S. based international mutual funds. 5. The reasons for \home bias\ in portfolio holdings

Chapter Objective This chapter discusses various methods available forthe management of transaction exposure facingmultinational firms