1. Mode of transport and receipt documents (1 By sea: Marine/Ocean B/L; Through B/L CTD(Combined Transport Document or B/L) MTD (Multi-model transport document (2 ) by air: Air Waybill (3) by road or rail: Cargo Receipt(承运货物收据);

Reading 1 Negotiation for Business Owners Reading 2 Pre-negotiation Homework (1) Reading 3 Pre-negotiation Homework (2) Reading 4 Negotiation Styles Reading 5 How to Negotiate: The Strategies Reading 6 The Negotiation Process Reading 7 Seven Major Pitfalls to Avoid When Negotiating Reading 8 Emotion and Nonverbal Communication in Negotiation Reading 9 The Behavior of Skilled Negotiators Reading 10 Stress-free Negotiations Reading 11 Cultural Differences in Business Negotiations Reading 12 Closing Your Business Negotiations

Unit 1 Marketing 1 Unit 2 E-commerce 14 Unit 3 Corporate Culture 19 Unit 4 Advertising 23 Unit 5 Globalization 28 Unit 6 Investment 34 Unit 7 Management 39 Unit 8 Insurance and Inflation 44 Unit 9 Currency and Banking 51 Unit 10 Securities 57 Unit 11 Business Laws 63 Unit 12 Multinational Companies 72 Unit 13 Logistics 81

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side marketplace, including auctions. 4. Describe the sell-side intermediary models. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define exchanges and describe their major types. 2. Describe the various ownership and revenue models of exchanges. 3. Describe B2B portals. 4. Describe third-party exchanges. 5. Distinguish between purchasing (procurement) and selling consortia

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define e-marketplaces and list their components. 2. List the major types of e-marketplaces and describe their features. 3. Describe the various types of EC intermediaries and their roles. 4. Describe electronic catalogs, shopping carts, and search engines

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe e-government to citizens (G2C), to businesses (G2B), and to others. 2. Describe various e-government initiatives. 3. Discuss online publishing, e-books, and blogging. 4. Describe e-learning and virtual universities. 5. Describe knowledge management and dissemination as

一、课程性质和任务 1、课程性质: 《综合英语》课程是商务英语专业和旅游英语专业必修基础课。 2、任务: 通过本课程的教学,要求学生掌握一定的英语基础知识和技能,具有一定的听、说、读、写、译的能力,从而能借助词典阅读和翻译有关英语业务资料,在涉外交际的日常活动和业务活动中进行简单的口头和书面交流,并为以后进一步提高英语的交际能力打下基础

(1)鉴于乙方与甲方订立本合同,安装甲方的空气调 节设备,双方协议如下: Whereas party b and party a have entered into this Contract to install Party As air-conditioning equipment, the he Parties hereto do hereby agree as follows (2)鉴于该银行同意向该公司提供短期信贷作为资金 周转之用,双方达成协议如下: Whereas the Bank has agreed to extend as Short Term Credit loan for the purpose of providing general working capital to the company, the Parties thereto do hereby agree as follows

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the role of support services in EC. 2. Define EC order fulfillment and describe the EC order fulfillment process. 3. Describe the major problems of EC order fulfillment. 4. Describe various solutions to EC order fulfillment problems