Price wars are bad, especially with high fixed costs. They reduce current profits and erode customers' perception of product quality. Price wars are not inevitable. For example, the French and the Germans fight every fifty years but not every year. But collusion is illegal

1 区域消费差异 2 区域消费差异的基本类别模型 3 中国市场的区域营销策略

损益表和资产负债表对于辨识资源可能会有所帮助。 即使有一些未知的优势无法从会计报 表上看出 琐碎的细项太多

Income statements and balance sheets may help identify resources. Even -unknown advantages -lots of little things

“Relationship”-resources develop slowly The properties preventing imitation hamper transferability

在产品品质难以辨别的市场中,企业声誉的影响力可持续非常久。 如果产品品质很重要的话,竞争优势也会持续非常久

损益表和资产负债表对于辨识资源 可能会有所帮助。 即使 一有一些未知的优势无法从会计报 表上看出 一琐碎的细项太多

Income statements and balance sheets may help identify resources. Even unknown advantages lots of little things

Reputations can create value in B-to-B markets and support diversification Brands create more value if the products are frequently purchased and in high involvement categories

Consumers benefit from search broker services Consumer trust can be leveraged across many product categories How will brick and mortar agents fare vs electronic agents?