More openness allows more value creation but less value capture More attractive for weaker players

The fox case Room for one more a number of changes make it easier to enter Chapter transmission technology More syndication More independent stations Demographics makes the young niche larger The networks have a hard time defending

The wheel of retailing Gain entry with low prices Gain trust and loyalty Add offerings and raise prices Differentiate from new no-frills entrants

Reputations can create value in B-to-B markets and support diversification Brands create more value if the products are frequently purchased and in high involvement categories

Consumers benefit from search broker services Consumer trust can be leveraged across many product categories How will brick and mortar agents fare vs electronic agents?

Reputations can create value in B-to-B markets and support diversification Brands create more value if the products are frequently purchased and in high involvement categories

Consumers benefit from search/broker services Consumer trust can be leveraged across many product categories How will brick and mortar agents fare vs electronic agents?

The Wheel of retailing GG ain entry with low prices rain trust and loyalty Add offerings and raise prices Differentiate from new no -frills entrants

In a service company, important parts of the productare being designed by the front liners every time they serve a customer They are uniquely positioned to read customer needs. You need to provide them with information(about costs)and Incentives

The fox case- Room for one more A number of changes make it easier to enter cheaper transmission technology more syndication more independent stations demographics makes the \young\niche larger The networks have a hard time defending