Reputations can create value in B-to-B markets and support diversification Brands create more value if the products are frequently purchased and in high involvement categories
Reputations can create value in B-to-B markets and support diversification. Brands create more value if the products are frequently purchased and in high involvement categories
As resource advantages erode. firms need to upgrade or renew their resources It is important to do this while there still is time
As resource advantages erode, firms need to upgrade or renew their resources. It is important to do this while there still is time
