Factors facilitating heads attack transparent performance and fashion cycles The same factors make defense harder
Factors facilitating head’s attack: transparent performance and fashion cycles The same factors make defense harder
A rosy view of product benefits may help attack, but will hurt defense
A rosy view of product benefits may help attack, but will hurt defense
Lifetime cost minimization is not always a good predictor of consumer behavior
Lifetime cost minimization is not always a good predictor of consumer behavior
