The wheel of retailing Gain entry with low prices Gain trust and loyalty Add offerings and raise prices Differentiate from new no-frills entrants
The Wheel of Retailing Gain entry with low prices Gain trust and loyalty Add offerings and raise prices Differentiate from new no-frills entrants
Incumbent Response to Entry Keep cannibals in family? VS Dont cannibalize yourself Is the entrant creating value for all segments? or Is it a bundling/unbundling play
Incumbent Response to Entry Keep cannibals in family? vs. Don’t cannibalize yourself Is the entrant creating value for all segments? or Is it a bundling/unbundling play