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A consumption externality is a situation where a consumer cares directly about another agent’s consumption or production of a particular good. An externality can be positive or negative: 1. Negative: Loud mobile phone use in public places. 2. Positive: Pipe smoking in enclosed public places
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1999年,在网站上销售个人电脑的戴尔公司(Dell)和美凯龙电子公司( Micron)同意 解决美国联邦贸易委员会(FTC)对它们误导顾客的广告的指控。这两家公司在网站上登出 计算机租赁广告,广告仅说明了计算机的每月分期付款额,没有详细讲清租赁的全部细节, 违反了1976年的消费者租赁法案( Consumer Leasing Act)该法案是联邦储备委员会制定并 定期修改的一项联邦立法,也称为M法规原是要求银行和其他出租人全面阐明租赁条款
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Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need
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There is another way to decompose the price effect. For simplicity consider a consumer with fixed income m. The Hicks decomposition involves pivoting the budget line around the initial indifference curve rather than the initial bundle. The diagram below illustrates for a price decrease in good 1
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Suppose the consumer’s income were to increase. Optimal choice changes. How?
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Consumers make choices over bundles of goods. Consumer theory models the way in which these choices are made. A good is simply a product — such as apples or bananas. A good may be specified in terms of time — such as
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AA 制 Dutch treatment; go Dutch B to B (B2B) business to business B to C (B2C) business to consumer NASDAQ National Association of Securities Deal Automated Quotations 艾滋病(获得性免疫缺陷综合征) AIDS (Acquired Immune Deficiency Syndrome)
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Public Law and Legal Theory Abusive Trademark Litigation and the Shrinking Doctrine of Consumer Confusion: Rethinking Trademark Paradigms in the Context of Entertainment Media and Cyberspace By: Kevin J. Greene Harvard Journal of Law and Public Policy, Vol. 27 (forthcoming) This paper can be downloaded without charge from the Social Science Research Network Electronic Paper Collection at:
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A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user
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消费者行为是指消费者为获取、使用、处置消费物 品或服务所采取的各种行动,包括先于且决定这些 行动的决策过程 . 影响消费者行为的个体与心理因素是:需要与动机 ;知觉;学习与记忆;态度;个性、自我概念与生 活方式。这些因素不仅影响和在某种程度上决定消 费者的决策行为,而且它们对外部环境与营销刺激 的影响起放大或抑制作用
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