Unit 2 Reading Comprehension Directions: There are 3 passages in this unit. Each passage is followed by some questions or unfinished statements For each of them there are four choices marked A), B), C)and

Unit 3 1. It is important that the hotel receptionist that guests are registered correctly A)has made sure B)made sure C)must make sure D)make sure

《新编大学英语》课程教学资源（讲稿）第1册：Unit 3 Culture

介绍 英语阅读在考试中了占很大的比例。 同样,也是应用英语的一门很重要的技巧。 当然,这种语言的感觉是经过长期阅读实 践得来。英语与其他学科不一样,不需要 呆在实验室,或在工地上去实习,但它也 需应用,对于把英语作为第二语言的学习 者来讲,通过来自国外的英语资料的阅读, 这是我们了解这门语言的主要途径。从阅 读中可以把所学到的几乎所有的英语技能 应用其中。我们在阅读的同时同样也可体 会到另一种语言的迷人之处

写作 一、知识归纳 (一)写作的基本技巧和方法 1.概述 SCET-3写作的主旨为考核考生是否具有一定的用英语写的能力

英语中的谓语动词在人称和数方面必须和主语保持一致! He is standing over there, reading an English novel. The police have found out who the murderer is 谓语动词必须和主语保持人称和数的一致,这是一个总原则,运用时 还要掌握一些具体的规则:

由于新闻报道需要经常直率或含蓄地转述、援引新闻人物或其他有关人士的谈话，因此，英 语报刊频频出现表示\某某人说的\的\说\（say）。但是，事实上，新闻报道所涉及到的说话 人的神态和语气在不同场合或氛围中不尽相同这是\say\这个中性词所无法确切体现的

1 summary 1.1 the company 1.2 analysis of the market 1.3 brand example 2 information accessment2.1 target market 2.2 product positioning 2.3 marketing strategy3 solution 3.1 targeting strategy 3.2 product positioning 3.3 marketing strategy 4 justification The example of swatch

Part I Lead-in (Task 1-5) Part II In-Class Reading (Text Structure; Word Study; Sentence Study) Part III After-Class Reading (Passage One; Passage Two)

1) To listen to and then talk about business successes 2) To read about brand names 3) To write about a brand-name product 4) To practice reading skills: conceptual meaning 5) To learn and practice paragraph development by process 6) To practice Translating skills: Omission 7) To Learn to write advertisements 8) To visit Culture Salon about brand-name products