第一章 电子商务的基本知识 第二章 电子商务技术基础 第三章 电子商务和商业自动化 第四章 电子数据交换(EDI) 第五章 网络营销 第六章 电子商务中的供应链管理与物流 第七章 电子支付系统 第八章 电子商务的安全问题 第九章 电子商务的法律问题

8.1 企业中的采购与供应 8.2 采购管理决策 8.3 购买策略 8.4 货源定位策略 8.5 供应商选择 8.6 采购新趋势

3.1 客户服务——企业物流管理的核心 3.2 物流客户服务与产品 3.3 帕累托法则及ABC分类法 3.4 客户服务衡量指标 3.5 优化客户服务水平 3.6 制订客户服务政策

the reason why pooling accounting is preferred by most of the companies involved in business combinations the difference between purchase accounting and pooling accounting the unique attributes of pooling of interests accounting how to read a stockholders’ equity account after pooling of interests

第一节 民事法律行为的概念 第二节 民事法律行为的分类 第三节 民事法律行为的要件 第四节 意思表示 第五节 意思与表示不一致 第六节 意思表示不自由 第七节 条件与期限 第八节 民事法律行为的解释 第九节 民事行为的无效与撤销

第一节 代理的概念 第二节 代理权 第三节 代理行为 第四节 代理的分类 第五节 无权代理

I. Factors Affecting Consumer I. Factors Affecting Consumer Behavior Behavior II. Types of Buying Decision II. Types of Buying Decision Behavior Behavior III. The Buyer Decision Process III. The Buyer Decision Process IV. The Buyer Decision Process IV. The Buyer Decision Process for New Products for New Products

I. Characteristics of Business I. Characteristics of Business Markets Markets II. Model of Business Buying II. Model of Business Buying Behavior Behavior III. Business Buying Situations III. Business Buying Situations and Process and Process IV. Value Building and Relationship IV. Value Building and Relationship Marketing Marketing V. Internal Marketing V. Internal Marketing

I. The Importance of I. The Importance of information information II. The Marketing Information II. The Marketing Information System III. The Marketing Research III. The Marketing Research Process Process IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution

I. Levels & Structure of Demand I. Levels & Structure of Demand II. Measuring Current Demand, II. Measuring Current Demand, Area Demand, Future Demand Area Demand, Future Demand III. Sales Forecasting III. Sales Forecasting Techniques Techniques