第1章旅行社的建立 第2章产品的开发与设计 第3章旅游产品的销售 第4章旅游服务的采购 第5章团体旅游的接待 第6章散客旅游的经营 第7章旅游投诉与旅游事故的处理 第8章旅游者生病,死亡与旅游保险 第9章旅行社的财务管理

根据教育部“高等教育面向21世纪教学内容和课 数学程体系改革计划”要求,规划了经济学类各专业学 和工商管理类各专业的核心必修课程。其中, 信 数学 商管理类各专业的核心课程共9门:微观经济学 学 信息宏观经济学、管理学、管理信息系统、会计学 、统计学、财务管理、市场营销学、经济法

International Business finance Exchange Rate: the price of one currency in terms of another

Term loans Characteristics of Term Loans Secured loans 1-to 10-year maturity Repaid in periodic installments

Corporate restructuring 1960s- Mergers of unrelated firms formed huge conglomerates 1980s-Investors purchased conglomerates and sold off the pieces as independent companies. 1990s- Strategic mergers of related firms to create synergies

Innovations in Risk Management Futures contract a contract to buy or sell a stated commodity or financial claim at a specified price at some specified future time

Liquid asset management S CASH- motives for holding casha Transactions: to meet cash needs that arise from doing business. Precautionary: having cash on hand for unexpected needs Speculative: to take advantage of potential profit-making situations

Dilemma: Should the firm use retained earnings for: a) financing profitable capital inⅴ estments? b)Paying dividends to stockholders

2 concepts that enhance our understanding of risk... 1) Operating Leverage affects a firm's business risk. 2) Financial Leverage affects a firm's financial risk

Top Creators of shareholder value 1999 invested cost of MVA capital return capital Microsoft3282571095456.16%12.64 Gen elect285,320652981929911.92 Intel