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1. High End Food & Beverage Market Overview 2. Company & Brand Overview 3. Business Model 4. China Market Analysis 5. STP Analysis 6. Competitor Analysis 7. Marketing Mix & SWOT 8. Retailing System 9. Communication 10. Conclusion
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复旦大学:《中国市场营销 Marketing in China》课堂展示案例_Marketing in Chiana Presentation(Tmall)
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Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out
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Mercedes Benz Strategic Summary Market Overview Marketing Plan Conclusions and Recommendations
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*P&G over view *Business model *How P&G understand Chinese market and consumers? *Behavior of Chinese consumer for beauty products *P&G in cosmetics market *SWOT analysis *Problem & next step
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复旦大学:《中国市场营销 Marketing in China》课堂展示案例_Rolex
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复旦大学:《中国市场营销 Marketing in China》课堂展示案例_Shangri-La Hotel
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Fast Fashion Market Company Background Business Model Marketing & Retailing strategy/4P Competitor analysis SWOT Analysis Future Strategy
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浙江开放大学:《市场营销原理与实务》课程教学资源(试卷习题)试卷及答案二
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浙江开放大学:《市场营销原理与实务》课程教学资源(试卷习题)试卷及答案三
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