浙江开放大学：《市场营销原理与实务》课程教学资源（试卷习题）试卷及答案一

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_volkswagen presentation w animations

◼ E-business in the world ◼ E-business in China ◼ Tencent QQ and Wechat: ◼ Company Overview and key business figures ◼ Situation Analysis ◼ competitors’ analysis ◼ E-business strategies ◼ Communications

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_zara

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_ANGELA LUH & YINHWEE LIM Marketing in China

复旦大学：《中国市场营销 Marketing in China》课堂展示案例_Iphone KS.He C.Dubois

清华大学经济：《市场营销》课程教学资源（PPT课件讲稿）管理产品线、品牌和包装

Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: –Physical Products –Services –Persons –Places

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals