一、调查法的优点 二、三种可供选择的数据收集方法 三、数据收集方式 四、考虑选择调查方法的因素

一、数据录入方法选择 二、评价调查数据质量 三、定位数据类型 四、数据库建立方法

清华大学经济：《市场营销》课程教学资源（PPT课件讲稿）管理广告、销售促进和公共关系

Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes: –Physical Products –Services –Persons –Places

第一节 分销渠道概述 第二节 中间商 第三节 分销渠道策略 第四节 产品实体分销

Step 1. Identifying the Target Audience Step 2. Determining the Communication Objectives Buyer Readiness Stages

Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. U.S. advertisers spend in excess of $175 billion each year. Advertising is used by: – Business firms, –Nonprofit organizations, –Professionals

Objectives Setting the Price Adapting the Price Initiating & Responding to Price Changes

A set of interdependent organizations (intermediaries) involved in the process of making a product or service available for use or consumption by the consumer or business user

The Business Market - all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. Business markets involve many more dollars and items do consumer markets