Marketing Management: Brief edition 1.2 The Philosophy Marketing and the Marketing Concept The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting

Session 1 　 Overview of Marketing and Marketing Management Session 2 　 Environment and Opportunities Session 3 　 Consumer Buying Behavior Session 4 　 Business Buying Behavior Session 5 　 Marketing Information System and Marketing Research Session 6 　 Measuring and Forecasting Market Demand Session 7 　 Strategic Planning and Marketing Process Session 8 　 Market Segmentation, Targeting, and Positioning Session 19 　 Market Plan Implementation and Control Session 10 　 Product, Service and Product Development Session 11 　 Product Life-Cycle and Brand Development Session 12 　 Pricing Considerations and Approaches Session 13 　 Pricing Strategies Session 14 　 Distribution Channel Designing and Management Session 15 　 Wholesaling, Retailing, Online Marketing and Logistics Session 16 　 Integrated Marketing Communications and Advertising Session 17 　 Sales Promotion and Public Relations Session 18 　 Personal Selling, Sales and Customer Relationship Management

A Systems View of Project Management Project Phases and the Project Life Cycle Understanding Organizations Suggested Skills for a Project Manager Project Management Process Groups

Learning objectives Explain what a project is and provide examples of information technology projects Describe what project management is and discuss key elements of the project management framework

1. Course Objective This course is intended for those taking Prelims in Philosophy, Politics and Economics, Mods in Modern History and Economics, Prelims in Economics and Management and Part Is in Engineering, Economics and Management or Materials, Economics and Management

◼ Importance of a good communication ◼ Project Communication Management Process ◼ Communication Planning (沟通计划编制) ◼ Information Distribution (信息发送) ◼ Performance Reporting (绩效报告) ◼ Administrative Closure (管理收尾) ◼ Suggestions for improving project communications

Before – IT and New Organization – Management Information Systems and Applied Software From Now – Information Technology for Management – Managing Information Systems: Approach to New Organization

Chapter 11 Database Management Key points: useful terms and definitions of Database Management Difficult points: Classification of the logical structuring techniques of DBMS

一、课程名称:信息管理学Information Management 二、学时与学分:54学时,3学分 三、适用专业:信息管理与信息系统专业 四、课程教材:

Operating A Retail Business perations Blueprint Store format Size Space Allocation Personnel utilization Store Maintenance Energy Management Renovations ntory Management