Marketing Management: Brief edition 1.2 The Philosophy Marketing and the Marketing Concept The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting

CONTENTS 1. Marketing Marketing Concept 1.1 Definitions of Marketing 1.2 The Philosophy Marketing and the Marketing Concept. 2

Part 1 understanding marketing management Part 2 analyzing marketing opportunities Part 3 developing marketing strategies Part 4 making marketing decisions Part 5 managing and delivering marketing programs

单纯的推销部门 1、总经理 2、销售主管 3、推销员 4、其他职能部门

第七讲产品与品牌管理 一、产品概念 二、产品组合 三、产品生命周期 四、品牌管理

消费者购买决策过程 一、购买决策及类型 二、购买决策过程的5个阶段 三、购买决策过程各阶段的差异

《市场营销学》课程教学资源：第十章 促销策略 第一节 促销与促销组合 第二节 人员推销策略 第三节 广告策略 第四节 公共关系策略 第五节 营业推广策略

The Strategies in The Product Life Cycle Introduction Stage. High price ow promotion High promotion

一、购买全新品种 二、选择最佳买主 三、寻求更佳条件 四、直接重购

Tree Lever of product Augmented product Installation Packaging Brand Actual product