市场营销战略 财务战略 生产战略 研究与开发战略 人力资源战略

1、折扣定价策略的含义: 折扣定价策略是为鼓励顾客 及早付清货款、大量购买或淡 季购买而采取的价格调整策略

Factors to Consider Before Going global Selecting Foreign Markets Foreign Market Entry Product Adaption for Global Marketing Management Organization of global Activities C2000 Prentice Hall

Product Characteristics Building Managing the Product Mix& Product Lines Brand decisions Packaging& Labeling

Service Definitions Classifications How Services Differ goods Improving service Differentiation, Quality, Productivity Improving Customer Support Services

Objectives Work Performed by marketing channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics

北京化工大学：《市场营销学》课程教学资源（教案讲义）教学大纲（负责人：李五四）

Objectives a Retailing n Wholesaling a Market logistics

第一节 产品整体概念 第二节 产品组合 第三节 产品生命周期 第四节 新产品开发

Objectives The communications Process A Developing Effective Communications a Deciding on the Marketing Communications Mix a Managing and Coordinating Integrated Marketing Communications