Electronic Commerce Prentice Hall © 2006 2 Starting a New Online Business • Creating a New Company or Adding an Online Project – Step 1: Identify a consumer or business need in the marketplace – Step 2: Investigate the opportunity – Step 3: Determine the business owner’s ability to meet the need

一、电子交易的概念和流程 二、网上单证的设计及处理 三、电子合同的概念 、种类、区别、操作 四、电子支付的概念、方式、工具及存在问题 五、网上银行的概念、服务功能 六、支付网关的概念和作用

市场营销 基本概念：在变化的市场环境中为满足消费需求、实 现企业目标的商务活动过程。包括（市场调研、选择目标市 场、产品开发、定价、促销、储存与运输、销售、提供服务、渠道 选择等一系列与市场有关的企业业务经营活动）

进入知识经济时代企业所处的环境是一个信息化的社 会(电子商务、网上银行、电子报关、网上纳税、远程教 育等等)一个企业不实现信息化就无法实现对外交流，就失去了自己的生存空间.迎接经济全球化,迎接加入WTO的挑战

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Discuss the major steps in developing an EC application. 2. Describe the major EC applications and list their major functionalities

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the differences between legal and ethical issues in EC. 2. Understand the difficulties of protecting privacy in EC. 3. Discuss issues of intellectual property rights in EC

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the role of support services in EC. 2. Define EC order fulfillment and describe the EC order fulfillment process. 3. Describe the major problems of EC order fulfillment. 4. Describe various solutions to EC order fulfillment problems

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Define mobile commerce and understand its relationship to e-commerce. 2. Understand the mobile computing environment that supports m-commerce. 3. Describe the four major types of wireless telecommunications networks

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the characteristics of the sell-side marketplace, including auctions. 4. Describe the sell-side intermediary models. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B

EC 2006 Prentice Hall 2 Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC