1. What is research and what is good research? 2. Different types of research 3. Key processes in conducting research 4. General principles in experimental design

I. Writing and Presentation 1. Typo and grammar mistake 2. Sentence and convention 3. Exercise and discussion II. Research Formulation 1. Definition before use 2. Research problem 3. Inadequacy of related work 4. Insight of your proposal 5. Exercise and discussion III. Experimentation 1. Questions and subjects 2. Experimental design 3. Threats to validity 4. Exercise and discussion

I. Why do we do interpreting research? II. What is interpreting research? III. How can budding scholars attempt interpreting research? IV. Possible orientations for future research

I. The Importance of I. The Importance of information information II. The Marketing Information II. The Marketing Information System III. The Marketing Research III. The Marketing Research Process Process IV. Research Plan Designing IV. Research Plan Designing and Execution and Execution

I. Writing and Presentation 1. Typo and grammar mistake 2. Sentence and convention 3. Exercise and discussion II. Research Formulation 1. Definition before use 2. Research problem 3. Inadequacy of related work 4. Insight of your proposal 5. Exercise and discussion III. Experimentation 1. Questions and subjects 2. Experimental design 3. Threats to validity 4. Exercise and discussion

Yale law School Public Law and Legal Theory Research Paper No 52 Center for Law, Economics and Public policy Research Paper No 275 University of virginia School of Law Law and economics research Paper series Research Paper No. 03-1 Contract Theory and the limits of Contract Law Alan Schwartz and robert e. scott

Research methods Qualitative Vs quantitative Understanding the relationship between objectives(research question) and variables is critical Information≠Data Information=data analysis Planning in advance is a must To include how data will be analyzed

Lecture 5: Marketing Research Lecture Objectives Research- Why? Processes Involved Analysis Reporting

Food irradiation A Reference Guide Formerly Senior Research Scientist, Leatherhead Food RA, UK G W Gould BSc, MSc, PhD Formerly Senior Research Microbiologist, Unilever Research, UK WOODHEAD PUBLISHING LIMITED

• Doing research – Shaping a research projects – Finding and reading literature – Research planning – Hypotheses – Evidence • Experiment • Writing • Experiment – Designing experiments – Measurements and coding – Describing experiments – Statistics – Hypothesis tests