Course overview This course is designed for postgraduate students whose academic specialty is tourism management. With 34 periods, it is a 2-credit course for postgraduate degree The course involves students both in the theory and in the research on the currently main issues of tourism management mlay The course covers five parts(or five subjects) prevalent in the field of tourism tourism marketing, sustainable developm tourism. tor planning and development, hospitality management, travel agency management

Country parks: origin and function Country park planning and management Ecotourism: origin and definitions Ecotourism potentials in HK Constraints and limitations Introduction Ecotourism is an off-shoot of tourism Tourism is the temporary movement away from immediate home/communities and daily work environments for

Lecture 7 Tourism and Sustainable Development Tourism is the world's largest industry(WTTC et al., 1995). It employs approximately one in nine workers worldwide, comprising 6% of global gross national product (GNP) and, it has been seen as a panacea for solving many social problems and for driving economic growth

一、旅游资源的概念与特征 二、旅游开发的内容与原则 三、旅游规划的概念与内容

第一节市场分析的内容 第二节市场调研与市场分析的程序与方法 第三节旅游规划与开发的营销对策

一、旅游规划与开发的主题定位 二、旅游规划与开发的主题形象定位 三、区域旅游空间功能分区

第一节旅游资源的分类 第二节旅游资源综合评价 第三节旅游资源综合评价方法 第四节旅游资源调查方法

第一节历史回顾 第二节发展趋势 第三节研究热点

(一)课程性质和目的 \The Business of Tour Operation\is a 2-credit course for graduate students majoring in Tourism Management in College of Tourism. Tour business operation is a combination of professional expertise and practice skill on the part of practitioners. Knowledge and techniques are both emphasized in teaching The textbook chosen for students was published in English by Longman Group Ltd. This is the first

Module guide for an overview of the development in the world tourism industry Title: An overview of the development in the world tourism industry