《商业策略》（BusinessPoliciesandStrategies）课程ppt，英文版。共六部

ppt格式。英文版电子教案主要内容包括管理经济学基础，市场驱动：供求关系，产品生产与成本，竞争、垄断及垄断组织间的竞争管理等十三部分，课件内容丰富有条理，欢迎师生参考使用。

的开发策略第5章连锁商业形象营销策略第6章连锁商业商品管理第7章连锁商业价格管理第8章连锁商业促销管

的开发策略第5章连锁商业形象营销策略第6章连锁商业商品管理第7章连锁商业价格管理第8章连锁商业促销管

十一章网络商务信息与市场调研第十二章网络市场细分与目标市场选择第十三章网络营销策略缺第七章和第九章。

演示演讲PPT成功案例：高级资讯系统及电子商业策略（U2电子商业和新兴市场空间）

1 Premise control 2 Strategic surveillance 3 mplementation control 4 Performance measurements

To provide a deeper understanding of strategic analyses-know the situation. To discuss in more detail the strategic options that firm can consider-make a decision. To explore rational and creative approaches to strategy implementation-the tough part of strategy. To discuss how to evaluate and control the strategy selected

An internal, operations driven activity involving organizing, budgeting, motivating, culture building, supervising, and leading to make the strategy worked as intended. There must be a fit between strategy and organizational resources and capabilities, reward structure, internal support systems, and organizational structure

Corporation a mechanism established to allow different parties to contribute capital, expertise, and labor for their mutual benefit Corporate governance refers to the relationship among these groups in determining the direction and performance of the corporation