Text C Culture and Communication
Text C Culture and Communication
Warm-up What problems are there for managers to work in the international markets? What characteristics does culture have? How does the author give the definition of culture? How do people learn about their own culture? What does culture function in people's life? Why do American people place their high value on material goods?
Warm-up ❖ What problems are there for managers to work in the international markets? ❖ What characteristics does culture have? ❖ How does the author give the definition of culture? ❖ How do people learn about their own culture? ❖ What does culture function in people’s life? ❖ Why do American people place their high value on material goods?
outline There are cultural differences in diverse workforce. People learn patterns of behavior from their culture Culture has three key characteristics: Culture is learned by people over time. Components of culture are interrelated. Culture is shared Each society exhibits its culture in many ways
outline ❖ There are cultural differences in diverse workforce. ❖ People learn patterns of behavior from their culture. ❖ Culture has three key characteristics: Culture is learned by people over time. Components of culture are interrelated. Culture is shared. ❖ Each society exhibits its culture in many ways
Managers with the desire and the skill to conduct business in these new international markets and to manage a diverse workforce effectively will confront problems created by cultural differences.The way messages are decoded and encoded is not just a function of the experiences,beliefs,and assumptions of the person sending or receiving those messages but also are shaped by the society in which he or she lives
Managers with the desire and the skill to conduct business in these new international markets and to manage a diverse workforce effectively will confront problems created by cultural differences. The way messages are decoded and encoded is not just a function of the experiences, beliefs, and assumptions of the person sending or receiving those messages but also are shaped by the society in which he or she lives
People learn patterns of behavior from their culture.The culture of a people is the product of their living experiences within their own society.Culture could be described as "the way of life"of a people and includes a vest array of behaviors and beliefs.These patterns affect how people perceive the world what they value,and how they act.These patterns can create barriers to communication if you encounter a person whose behavior follows different patterns
People learn patterns of behavior from their culture. The culture of a people is the product of their living experiences within their own society. Culture could be described as “the way of life” of a people and includes a vest array of behaviors and beliefs. These patterns affect how people perceive the world, what they value, and how they act. These patterns can create barriers to communication if you encounter a person whose behavior follows different patterns
Culture has three key characteristics: 1.Culture is learned by people over time Individuals are not born knowing their culture but acquire it through interactions with others The family;schools;social institutions such as churches,clubs,and businesses;and the media all play a part in teaching each member of a society the expectations and norms of behavior
Culture has three key characteristics: ❖ 1. Culture is learned by people over time. Individuals are not born knowing their culture but acquire it through interactions with others. The family; schools; social institutions such as churches, clubs, and businesses; and the media all play a part in teaching each member of a society the expectations and norms of behavior
2.Components of culture are interrelated. In the United States,for example,the high value placed on material goods is related to the use of economic well-being as a measure of success and happiness.These values provide support for the approval placed on independence of mind and action. which in turn is connected to the existence of a relatively fluid class structure.The list of connections could go on,but these examples alone make it clear that each of these components of American culture is connected to other components
❖ 2. Components of culture are interrelated. In the United States, for example, the high value placed on material goods is related to the use of economic well-being as a measure of success and happiness. These values provide support for the approval placed on independence of mind and action, which in turn is connected to the existence of a relatively fluid class structure. The list of connections could go on, but these examples alone make it clear that each of these components of American culture is connected to other components
3.Culture is shared.That is,the various aspects of culture are common to many individuals.No country has one unified culture,however.Human societies are so large and diverse that many different cultures can exist within them;these are called subcultures.Although each subculture differs from others,they often share some traits that derive from the main or dominant culture
❖ 3. Culture is shared. That is, the various aspects of culture are common to many individuals. No country has one unified culture, however. Human societies are so large and diverse that many different cultures can exist within them; these are called subcultures. Although each subculture differs from others, they often share some traits that derive from the main or dominant culture
Each society exhibits its culture in many ways.Certainly customs accepted way of interacting with others,are expressions of the culture.The American practice of shaking hands reflects the value that is placed on the individual.Indians greet each other with a slight bow to honor the divine spark that they believe resides in each person.Each culture has certain objects,gestures,sounds,or images that contain special meaning for that culture
Each society exhibits its culture in many ways. Certainly customs accepted way of interacting with others, are expressions of the culture. The American practice of shaking hands reflects the value that is placed on the individual. Indians greet each other with a slight bow to honor the divine spark that they believe resides in each person. Each culture has certain objects, gestures, sounds, or images that contain special meaning for that culture
The American flag symbolizes the nation's independence and strength;a red,white,and blue package tries to associate itself with those meanings.Advertising,which in some respects is the use of cultural symbols,requires sensitivity to the specific meanings of the symbols employed. Based on Business Communication by Carol M.Lethman Willian C.Himstreet,Wayne Murlin Baty
The American flag symbolizes the nation’s independence and strength; a red, white, and blue package tries to associate itself with those meanings. Advertising, which in some respects is the use of cultural symbols, requires sensitivity to the specific meanings of the symbols employed. Based on Business Communication by Carol M. Lethman, Willian C. Himstreet, Wayne Murlin Baty