Collaborate Document Management Plan and design up front Create a short model section for information content and order Create a layout template Create a document control system for revisions Accept individual responsibility and deadlines

6.1 企业竞争情报的管理 6.2 企业 CIO 体制的实施 6.3 企业信息的公开 6.4 企业信息的保护

7.1 系统原则 7.2 整序原则 7.3 激活原则 7.4 共享原则 7.5 搜索原则

第8章企业信息管理的定量分析 8.1企业信息化水平的测评 8.2企业信息管理绩效的测评

The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers

Lecture 4: Marketing Strategy and Planning Lecture Objectives Planning -role/questions/processes? Strategy -components and measurement

Lecture 3: Market Segmentation, Targeting and Positioning Lecture Objectives Segmentation-what/why/how? Target market strategies Positioning and re-positioning strategies

Statistical Thinking and Management Descriptive versus Inferential Statistics Types of Data and their Sources Types of Sampling Methods Types of Survey Errors

Chapter objective This chapter discusses the impact that unanticipatedchanges in exchange rates may have on theconsolidated financial statements of the multinationalcompany

Chapter Objectives: This chapter provides a way to measure economic exposure, discusses its determinants, and presents methods for managing and hedging economic exposure