Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the need for justifying EC investments, how it is done, and how metrics are used to determine justification. 2. Understand the difficulties in measuring and justifying EC investments. 3. Recognize the difficulties in establishing intangible metrics and describe how to overcome them

1、有助于吸收希腊文明的精华 2、有助于自身文化素养的提高 3、有助于跨文化能力的培养 4、有助于英语的学习(英文素养)-兴趣、阅读

Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC

1. abandon [ E5bAndEn ] 1)放弃, 遗弃(to give up completely)2)n.放任, 狂热 [搭配用法](writer, artist)abandon oneself to (grief, despair)=give way to ◼ He abandoned his wife and went away with all their money

1. frustrate [ frQs5treit ] 1)阻止(某人)做某 事；破坏(to prevent from achieving an objective) 2) 使沮丧(to cause feelings of discouragement ) The weather frustrated our plans. 天气破坏了我们的计划。 two hour's frustrating delay

Attached growth processes can be grouped into three general classes: (1) nonsubmerged attached growth processes, (2) suspended growth processes with fixed-film packing, and (3) submerged attached growth aerobic processes. Nonsubmerged Attached Growth Processes. Trickling filters with rock packing have been a common

Volatile organic compounds (VOCs) are liquids or solids that contain organic carbon (carbon bonded to carbon, hydrogen, nitrogen, or sulfur, but not carbonate carbon as in CaCO3 nor carbide carbon as in CaC2 or CO or CO2), which vaporize at significant rates. VOCs are probably the second-most widespread and diverse class of emissions after particulates

Date: Sept.16-20 Class: Classes 1, 2 & 3, Grade 2002 Subject: English Pronunciation for Communication Purpose: The students will learn some basic concepts in English pronunciation. We are going to learn something about syllables, stress and rhythm in English. At the same time, they will learn to say greetings and farewell with appropriate pronunciation and intonation in English

Objectives of the CourseThis course is intended to help the students toimprove their English pronunciation, includingsuch elements as （1) the correct pronunciation of individualphonemes and words in English （2) the rhythmic patterns of the English language （3) patterns and functions of English intonation,so that the students will be able to communicate moreeffectively with good pronunciation and intonation

Intensive Study There's a Lot More to Life than a Job Para.1 It has often been remarked that the saddest thing about youth is that it is wasted on the young. Para. 2 Reading a survey report on first-year college students, I recalled the regret, \If only knew then what know now