• 电子商务概况 • 电子商务发展背景 • 电子商务概念 • 我国电子商务现状与问题

ECENOMIC S Business fluctuations have been a Persistent Feature of Capitalism

Students will be able to: 1. grasp the layout and conventions of letter writing; 2. recognize the distinctions between personal letter and business letter; 3. write a letter using the right format and appropriate language. • Layout and conventions of letter writing • Business and personal letters: formal and informal distinctions

• Company overview and main business in the world • Walmart business model analysis • Walmart in China • How Walmart understand Chinese market & consumers? • Situation and competitors anaylsis (local and international) • Major problems facing Walmart • What’s the next step for Walmart?

Company overview and main business in the world Business Model Analysis Carrefour in China Understanding the Chinese market and consumers Situation and competitors’ analysis (local & int’l) Major Problems Next Step Out

❖ H&M Story and Overview ❖ Fast Fashion Market ❖ H&M Main Business Activites ❖ H&M Business Model ❖ H&M market segments and targets ❖ Competitor Analysis ❖ SWOT Analysis ❖ Challenges faced by H&M ❖ H&M Marketing Strategies ❖ H&M Future Development

1. Overview •Company Overview •Main Business •Internet market in the world and China •Chinese internet users behavior 2. Business Model of Baidu 3. Marketing Strategies of Baidu 4. Competitors Analysis and SWOT Analysis 5. Major Problems of Baidu 6. Future of Baidu 7. Conclusion

复旦大学：《学术英语（管理科学）Academic English for Business》学生学术英语课程项目_Academic English：Business

复旦大学：《学术英语（管理科学）Academic English for Business》学术英语综合素养教学课件_Unit 5 E-Business Text B EBusiness case studies

Finance: A Quick Look Business Finance and The Financial Manager Forms of Business Organization The Goal of Financial Management The Agency Problem and Control of the Corporation Financial Markets and the Corporation