Factors influencing consumer behavior Cultural Social Personal Reference Psychological Culture Age groups lifecycle stage

Evaluating the Gains and Losses from Government Policies--Consumer and Producer Surplus The Efficiency of a Competitive Market Minimum Prices

Capturing Consumer Surplus Price Discrimination Intertemporal Price Discrimination and Peak-Load Pricing

1 consumer n消费者 2 social ad社会的;交际的,社交的 3 product n产品,产物;乘积 4ikey可能的,有希望的,适合的 5. systemn.系统,体系;制度、体制;方法、做法;身体

商品是为满足人们需要而生产, 并通过市场进行交换的物品与劳务

复旦大学管理学院：《营销管理》PPT讲义（英文版）_Chaper4 Analyzing Consumer Markets and Buying Behavior