第一节自然人 第二节法人 第三节国家 第四节国际组织

一、产品生命周期策略 1、产品生命周期的概念 2、产品生命周期营销策略

一、人员促销的作用和过程 二、如何组织销售队伍 三、人员销售管理的内容

1、WOSAR分析 竞争者是谁(Who)？ 竞争者的目标是什么(Objects)？ 竞争者采取的策略是什么(Strategies)？

产品就是购买者通过采购/拥有或消费而得到物质上/心理上或社会上满足的任何东西

一、非人员促销的含义及内容 二、营销沟通过程 三、促销组合策略

1. Basic Earnings Per Share Net Income – Preferred Dividends Weighted Average Number of Common Shares Outstanding Intermediate Accounting 14 Earnings Per Share And Retained Earnings

1. FASB conceptual framework FASB was given two charges: To develop a conceptual framework ofaccounting theory. To establish standards (GAAP) for financialaccounting practices

1. Classifications of inventory Intermediate Accounting 7 Inventories Inventories are the assets of a company which are :

1. Classification and Valuation ofInvestments (1) Trading securities (2) Available-for-salesecurities (3) Held-to-maturitydebt securities Intermediate Accounting 12 Investments