13.1 Who should we short-list? Listening¬e- -taking A. Before you listen to the recording, look at this advertisement and decide what kind of person the advertiser is looking for. Highlight the important points in the ad. Assistant Marketing Manager We are a well-known international
There are many ways of attracting customers to your product and keeping your brand name in the public eye. Fill the gaps with suitable words from the list below Packaging Personal selling Point of sale advertising Public relations licity Sales literature Showrooms Sponsorship Telephone sales Trade fairs and exhibitions Word of mouth
The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers
Lecture 2: Buyer Behaviour in Consumer and Organisational Markets Lecture Objectives Buyer Behaviour Consumer Decision Making Process Characteristics of Organisational Buying
Preface During the last 40 years, consumer choice has been trans velopment in the production, distribution and retailing of food improvements in the design and equipment of the domestic kitchen have facilitated a major change in our lifestyle. Perhaps the most striking development is the marketing of a wide and
