Non est mora Longa(我不会用很长时间贺拉 斯)。人们是否读这本书,对我关系不大;但是,如果要读, 就应当先读完,再提出任何异议。我既不愿意人家半听不听, 也不愿意让有成见的人来评判。为了了解我,就必须放弃自 己最珍视的偏见:请你摘掉这块面纱一分钟吧,你将会惊讶 地发现,你认为从中汲取智慧的地方,正是一切灾祸和罪恶 之根源
Managing innovation is a necessary skill for senior management of all food companies producing new raw materials, new ingredients or new consumer products. Company growth and even survival depends on the introduction of successful new products into old and new markets. The dividing line between product success and failure depends on many factors, but the most important are new product qualities, skills and resources of the company, market and marketing proficiency, and an organised product development process
abilities for pd manas alysis23-4,128-30 activities 20. 95.144-6 ive 74-5 commercialisation 119-23. 322-4 and operational 71-6 337-8,342-3 consumer and industrial products apple product development 317, 319-26 318-9 design and process development assessment tool and methodology(ATM) 112-14,322,336-7,341-2
Best practice in product development is a dynamic target. Not only are new practices being developed and refined but the differences in organisations demand the tailored application of these practices. There are eight basic companies, all projects and at all times. But the company philosoph knowledge, skills and assets change; and these changes cause changes in the types of product innovations and the activities in product development Successful companies recognise that product development is an important strategic issue that demands constant attention. There is a need to evaluate the product development performance and the product development success rate