I. The Company I. The Company’s Microenvironment Microenvironment II. The Company II. The Company’s Macroenvironment Macroenvironment III. Responding to the III. Responding to the Marketing Environment Marketing Environment

I. What is Marketing? I. What is Marketing? II. Evolution of Marketing II. Evolution of Marketing III. Marketing Management III. Marketing Management IV. Marketing Management IV. Marketing Management Philosophies Philosophies

第一部分 日常用语: Daily English I:问候、介绍、告别( Greetings、 introductions and farewells) 1、i' 'm fitterelectrician、per).钳工、电工、管子工 2、 He is an inspector(QC).检验员

Revision: I. Expressions Directions: Turn the following English terms into Chinese without looking at your textbook I. sale by sample 2. G M.Q 3. sale by

 5.1 Principles of I/O hardware I/O硬件原理  5.2 Principles of I/O software I/O软件原理  5.3 I/O software layers I/O软件层次  5.4 Disks 盘  5.5 Clocks 时钟  5.6 Character-oriented terminals 面向字符的终端  5.7 Graphical user interfaces 图形用户界面  5.8 Network terminals 网络终端  5.9 Power management 电源管理

I. Sales Promotion I. Sales Promotion II. Public Relations II. Public Relations

I. The Communication Process I. The Communication Process II. Integrated Marketing II. Integrated Marketing Communications Communications III. Advertising III. Advertising

I. Wholesaling I. Wholesaling II. Retailing II. Retailing III. Direct Marketing III. Direct Marketing & Online Marketing & Online Marketing IV. Logistics IV. Logistics

I. New Product Pricing Strategies I. New Product Pricing Strategies II. Product Mix Pricing Strategies II. Product Mix Pricing Strategies III. Adjustment Strategies III. Adjustment Strategies IV. Initiating & Reactions IV. Initiating & Reactions to Price Price Changes Changes

I. Factors Affecting Price I. Factors Affecting Price Decisions Decisions II. The Market and Demand II. The Market and Demand III. Approaches to setting III. Approaches to setting prices