Objectives Focus Warming up 14.1 Selling and buying 14.2 The sales process 14.3 Selling your own product 14.4 Negotiation on the phone 14.5 Getting it right in negotiations 14.6 Negotiation an international deal Sum up Assignments

1 What do I have to do? （1)Background information （2)phrases and sentences

In this part, you’ll Learn about the “4Ps” and “4Cs” of marketing. Look at some familiar products and how they are marketed Promote a product with what you learned about marketing

Objectives Focus Warming up 6.1 Exchanging information 6.2 Making enquiries 6.3 Answering enquiries 6.4 Placing and filling orders Sum-up Assignment

Objectives Focus Warming up 4.1 Summarizing a conversation 4.2 Using notes to write a report 4.3 Planning and editing a report Sum-up Assignment

Objectives Focus Warming up 2.1 Communicating in writing 2.2 Names and addresses 2.3 Layout and style 2.4 Thinking about your reader 2.5 Sending messages Sum-up Assignment

Objectives Focus Warm up 1.1 First Impressions 1.3 What do you enjoy about your work 1.5 Developing relationships Sum-up Assignment

对外经济贸易大学：《高级商务英语阅读》课程教学资源（试题）考试试卷（二）答案

对外经济贸易大学：《高级商务英语阅读》课程教学资源（试题）考试试卷（二）试卷

国家开放大学：2013—2014学年第二学期“开放本科”商务英语专业高级英语（2）期末试题（7月）