市场调查的概念 市场调查的发展 市场调查的内容 市场调查的分类 市场调查的资料收集 市场调查的功能 市场调查的意义 市场调查的程序与步骤 市场调查的资料整理 关于市场调查报告的再认识

一、市场调查数据分析的基本方法 二、假设检验法 三、方差分析法 四、聚类分析法 五、判别分析法

一、经验估计法 二、专家意见(评估)法 三、联测法 四、转导法 五、基数叠加法 六、景气预测法

什么是回归预测 回归预测的常用方法 一元线性回归 一元非线性回归 二元线性回归 二元非线性回归 多元线性回归 多元非线性回归

13.1 Who should we short-list? Listening¬e- -taking A. Before you listen to the recording, look at this advertisement and decide what kind of person the advertiser is looking for. Highlight the important points in the ad. Assistant Marketing Manager We are a well-known international

There are many ways of attracting customers to your product and keeping your brand name in the public eye. Fill the gaps with suitable words from the list below Packaging Personal selling Point of sale advertising Public relations licity Sales literature Showrooms Sponsorship Telephone sales Trade fairs and exhibitions Word of mouth

The Product/Service Definition:- That bundle of benefits which is received in the exchange process Note:- People buy benefits not products:- Health Club Membership A visit to Cadbury world Lynx deodorant Caterpillar Earth Movers

Lecture 2: Buyer Behaviour in Consumer and Organisational Markets Lecture Objectives Buyer Behaviour Consumer Decision Making Process Characteristics of Organisational Buying

Lecture 3: Market Segmentation, Targeting and Positioning Lecture Objectives Segmentation-what/why/how? Target market strategies Positioning and re-positioning strategies

Preface During the last 40 years, consumer choice has been trans velopment in the production, distribution and retailing of food improvements in the design and equipment of the domestic kitchen have facilitated a major change in our lifestyle. Perhaps the most striking development is the marketing of a wide and